Senior Marketing AI & Systems Manager

Who we are:

Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.

Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third‑party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.

Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture.

Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out ourblog and follow us @Inside Geotab on Instagram .

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Senior Marketing AI & Systems Manager who will design, build, and integrate AI tools — including conversational agents, predictive models, and autonomous workflows — directly into our marketing stack to drive growth, personalization, and efficiency. This is a high‑impact, hybrid role that bridges the gap between software development and go‑to‑market strategy — sitting at the intersection of marketing, artificial intelligence, and technology integration.

If you love technology, and are keen to join an industry leader — we would love to hear from you!

As a Senior Marketing AI & Systems Manager
your key area of responsibility will be to design, build, and integrate AI tools directly into our marketing stack to drive growth, personalization, and efficiency. You won't just evaluate AI tools or follow the wave — you will build on it, deploying production‑grade systems that help our marketing organization move faster, produce better work, and drive stronger business results.

You will also own the governance, evaluation, and evolution of our marketing technology ecosystem, ensuring that every tool we invest in is connected, optimized, and delivering measurable value. If you are energized by solving complex operational problems with emerging technology, thrive at the crossroads of marketing and engineering, and want to shape how a global organization leverages AI — this role is for you.

Lead the identification and prioritization of AI use cases across the marketing organization, with a focus on efficiency, speed to market, and campaign performance.

Build multi‑step automated systems that eliminate manual effort and accelerate execution — including automated campaign planning, CRM personalization, lifecycle automation, and intelligent briefing workflows.

Design and deploy AI‑powered agents and assistants that transform simple inputs — such as target audience, segment, and campaign goal — into complete channel plans, budgets, content briefs, and activation task lists.

Connect AI systems to Geotab's sources of truth, including brand guidelines, product documentation, case studies, campaign performance data, and our CRM and marketing automation platforms, to ensure all outputs are accurate, on‑brand, and strategically aligned.

Implement governance frameworks including citation tracking, tone validation, PII redaction, and human‑in‑the‑loop review steps to ensure AI outputs meet our quality and compliance standards.

Monitor AI system performance across usage metrics, output…