Senior Specialist,Digital Experience Spécialiste principal en expérience digitale Job Oakville area,Ontario Canada,IT/Tech

Position: Senior Specialist, Digital Experience ***Spécialiste principal en expérience digitale

IPEX is one of North America’s leading providers of advanced plastic piping systems. Our mission is to shape a better tomorrow by connecting people with water and energy.

We currently have an exciting opportunity as a Senior Specialist, Digital Experience. This role is based is a hybrid in office Oakville, Ontario and reports to the Director, Channel Marketing & Brand.

Do not miss the opportunity to join a diverse group of people-centric professionals, thought leaders, and rapid thinkers—entrepreneurs in spirit and status quo‑fighters.

Job Summary

The Digital Experience Specialist will analyze and manage all website projects under IPEX Group of Companies for its Marketing Department. An ideal candidate would have CMS experience in troubleshooting, HTML code, and strong visual communication skills. This candidate should be able to project manage, multi-task oriented, a creative-thinker, and problem-solver. This role will be responsible for managing web related projects such as new website builds, creating and updating pages, working with our agency vendors, preparing reports, quality assurance of our websites, and other web planning duties.

The successful candidate will be a self-starter with strong organization skills, an excellent eye for detail, and analysing website data, collecting and sharing recommendations

Principle Responsibilities

Actively lead and identify high potential opportunities to test and incorporate into our websites and overall strategy (e.g., audiences to target, content creation, landing pages, and strategic CTA (call to action) placement)

Responsible for the project management, implementation, and completion of website marketing projects, building work breakdown structure and timelines with tools such as Project

Monitor website performance, traffic, and overall status of all websites

Perform daily site audits and QA to ensure accuracy and optimal user experience while maintaining AODA compliance, leveraging our accessibility testing tools

Support our social media efforts (Linked In, Facebook, You Tube, Twitter, Blogs) with web page recommendations for higher form conversion

Recommend the creation & execution of web marketing strategies that deliver qualified leads (e.g., Linked In lead gen forms) Plan and project manage all digital campaigns with digital and marketing key stakeholders

Delegate web projects and tasks to our external vendors to ensure website best practices in Search Engine Optimization and Conversions

Analysing reports and data to consolidate recommendations

Design page layouts and different types of content to increase visitors and decrease bounce rates

Ensure projects and work are completed in a timely manner with high level of quality

Train and supervise digital marketing coordinator with web administrative duties

Conduct web program launches and various web marketing initiatives (e.g., Website marketing calendar, file naming conventions strategy)

Supply and design the presentation of quarterly website analytics

Design website analytics dashboards for all websites by segment, and evaluate web data from CRM

Manage cloud hosting platform to ensure up to date SSL’s, RAM/CPU storage bandwidth, to prevent potential website downtime, and use of staging environment

Actively participate in knowledge sharing and cross-training opportunities

Must be able to manage multiple brands and segments simultaneously

Plan with in-house graphic designers to generate and publish content (text, images, video) for the IPEX website and web marketing campaigns

Plan and oversee the implementation of cyber security protocols on all IPEX Group of Companies websites with IT and external vendor team members

Collaborate and provide recommendations to Marketing, Communications, Legal, HR, and Sales teams to ensure brand consistency across all websites

Qualification and Experience

Bachelor’s degree in Marketing, Business Administration, or related field

5 to 7 years of experience in web marketing, digital strategy, website management, SEO, analytics, and marketing

technology platforms including GA4, Google Tag Manager, Search Console, Looker Studio, CRM, and marketing

automation tools.

Minimum 5 years of…

Senior Specialist, Digital Experience Spécialiste principal en expérience digitale