Salary Range: $80,000.00 To $ Annually
WHO WE AREDRMG is a Fun, Family, and entrepreneurial-oriented company where every person in the company supports the overall success of the organization. Your work matters here and we need more people like you who can communicate well, build great relationships, and thrive in a complex and fast-paced environment.
DRMG (Direct Response Media Group) has been helping businesses of all sizes boost sales and brand recognition through Targeted Direct Mail Campaigns for more than 20 years.
We are Canada’s leading Direct Mail company delivering a wide range of neighbourhood mail, including our widely recognized Money Saver brand to over 175 million homes annually. We are also a Canada Post Expert Partner, and their largest shared mail customer.
OUR PURPOSEHelping Canadians save, businesses grow, and neighbourhoods thrive!
OUR CORE VALUESWe Treat People Right
We Know How To Have A Good Time
We Are In This To WIN!
The Team Is The Heart Of Everything
We Contribute To Our Communities
SUMMARYThe Senior Data Analyst (Revenue Operations) contributes to the growth of Direct Response Media Group (DRMG) and affiliated companies, including Dollco Print Solutions, by leveraging operational metrics and client first-party data to drive sales, marketing, and revenue strategies. The Senior Data Analyst owns the end-to-end analytics lifecycle for 20–30 key client accounts, managing data intake, targeting, matchback analysis, and performance reporting in collaboration with partners like Canada Post.
Collaborating across BI, Engineering, Sales, and Marketing, the Senior Data Analyst translates data into actionable recommendations while ensuring compliance with Canadian privacy laws.
Owning the intake, cleaning, de-duplication, and structuring of client first-party data across Google Sheets, Excel, and database formats.
Designing and executing matchback analysis connecting direct mail and print marketing exposure to client-reported sales, conversions, and revenue outcomes.
Developing, standardizing, and maintaining repeatable reporting frameworks, dashboards, and visualizations to communicate performance metrics consistently.
Ensuring all handling, storage, and processing of client first-party and customer PII complies with PIPEDA, Law 25, and CASL.
Translating campaign results and internal operational metrics into clear, executive-ready performance narratives and insight decks.
YOU CAN EXCEL AS A SENIOR DATA ANALYST IF YOU HAVE:Bachelor’s Degree in a quantitative or business field such as Statistics, Mathematics, Computer Science, Marketing Analytics, or Business Administration.
5+ years of experience in data analytics, marketing performance, or revenue operations, managing client first-party data.
Strong hands‑on proficiency in SQL, Google Sheets, Excel, and BI tools (Oracle Analytics Cloud, Tableau, Power BI, Data Studio).
Experience executing matchback or attribution analysis connecting direct response marketing to client revenue outcomes.
Knowledge of PIPEDA, CASL, and Canadian privacy laws applied to customer data handling and cloud work spaces.
WHAT’S IN IT FOR YOUCompensation:
The expected salary range for this position is $80,000 - $100,000 per year .
The opportunity to be a part of a collaborative, fast-paced environment with a team that consistently provides a high level of service to clients and internal departments.
Involvement with a team that demonstrates integrity, respect, and trust as part of our core values which we practice every day - WE TREAT PEOPLE RIGHT!
A culture of transparency, where team members are involved in important conversations and encouraged to bring new innovative ideas to the team. We believe in our…
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