SALES Manager - Beverage Alcohol

About Maverick Distillery

Maverick Distillery is Ontario’s largest privately owned craft distillery and one of Canada’s most dynamic spirits companies. Since 2009, we’ve built a portfolio of award-winning brands including TAG No.5 Vodka, Barnburner Whisky, Ginslinger Gin, Cargo Rum
, and Lunàtico Tequila (launching Q1 2026).

The beverage alcohol industry is fast-moving, creative, and relationship-driven—and we thrive in that space. At Maverick, we combine entrepreneurial energy with disciplined execution, modern tools, and a bold growth mindset. We’re building the future of Canadian spirits and are looking for leaders who want to help shape it.

We are seeking a strategic, commercially minded Sales Manager to lead and elevate our sales performance across Ontario’s key channels:
LCBO, Grocery, Convenience, and On-Premise
.

This role is responsible for driving revenue growth, leading and developing a high-performing sales team, and managing senior customer relationships. The ideal candidate brings deep beverage alcohol experience
, strong leadership skills, and an open, progressive mindset toward modern selling tools—including AI-enabled sales, forecasting, and CRM technologies
.

This is a hands‑on leadership role for someone who blends industry instincts with data-driven decision‑making and embraces innovation to outperform the market.

• Lead, coach, and inspire a high‑performing sales team to exceed volume, distribution, and execution KPIs across all channels.
• Set clear performance objectives, conduct regular business reviews, and drive accountability through structured planning and follow‑up.
• Build a collaborative, performance‑driven sales culture focused on continuous improvement and results.

• Act as the senior commercial lead for major customer relationships, including:
• LCBO: Manage Head Office relationships, support listing strategies, pricing, promotions, and in‑store execution.
• Grocery & Convenience: Lead national and regional chain relationships, securing listings, distribution growth, promotional alignment, and compliance.
• On‑Premise: Support field execution with key accounts, influencers, and partners; drive menu placements, features, and brand visibility.

• Develop and execute channel and regional sales plans aligned with company and brand objectives.
• Partner with marketing to translate brand strategies into effective in‑market programs.
• Analyze sales performance, category data, and competitive activity to identify opportunities and course‑correct proactively.

• Champion the adoption of CRM, analytics, and AI‑enabled sales tools to improve forecasting accuracy, pipeline visibility, customer targeting, and sales effectiveness.
• Leverage data, dashboards, and insights to guide decision‑making and team execution.
• Continuously explore and implement new technologies that enhance productivity and performance.

• Work closely with Supply Chain, Finance, and Marketing to ensure aligned planning, execution, and service levels.
• Provide clear, timely performance updates and strategic insights to senior leadership.

• 5+ years of beverage alcohol sales experience
  , with 2+ years in a sales leadership or management role
  .
• Demonstrated experience working with the LCBO and/or other provincial retailers
  ; strong understanding of the Ontario market is essential.
• Proven knowledge of grocery, convenience, and on‑premise channels.
• Strong people leadership skills with the ability to motivate, develop, and hold teams accountable.
• Data‑driven mindset with experience translating insights into action.
• Curiosity and openness to adopting AI‑driven and technology‑enabled sales tools
  .
• Excellent communication, negotiation, and relationship‑building skills.
• Highly organized, self‑directed, and comfortable operating in a fast‑growth environment.
• Post‑secondary education in Business, Marketing, or a related field preferred.
• Proficiency with Microsoft Office; experience with CRM platforms strongly preferred.
• Valid driver’s license; ability to travel within Ontario.
• Ability to lift up to 40 lbs as required for trade activity.

• Work with one of Canada’s most innovative private spirits companies
• Lead meaningful growth across iconic and emerging brands
• Shape the future of sales through technology, data, and AI
• Entrepreneurial culture with real influence and accountability
• Competitive compensation and growth opportunity