Trade Marketing Manager

Trade Marketing Manager

Location:

Oakville, CA

Company:
Far Niente Wine Estates

Date Posted:
Aug 27, 2026

Contact Information:
Julie Secviar

Pay Range: $90,000.00 - $

Far Niente Wine Estates is looking for a Trade Marketing Manager who understands that great brands are built not only through compelling stories, but through exceptional execution in the marketplace.

This is an exciting opportunity for a commercially minded marketer who knows the wine business, understands the three-tier system, and thrives at the intersection of Brand Marketing, Sales, distributors and customers
.

As our Trade Marketing Manager
, you will serve as the primary Marketing partner to our Wholesale Sales organization, translating the strategy and positioning of the Far Niente Wine Estates portfolio into programs that drive distribution, visibility, trial and rate of sale across on- and off-premise channels.

You will help give our Sales teams and distributor partners the tools, programs and stories they need to win—while ensuring every activation reflects the quality and luxury positioning of our brands.

• Translate annual brand strategies and commercial priorities into compelling trade programs that drive distribution, visibility and velocity.
• Partner with Sales leadership to understand market, distributor and customer needs and turn those insights into scalable programs.
• Develop customized programming for priority national and regional accounts, channels and selling occasions.
• Build a strong understanding of key customers, promotional calendars and opportunities to increase our presence in the marketplace.

• Serve as the primary Marketing resource for Wholesale Sales, distributors and key accounts.
• Develop high-impact selling tools including presentations, sell sheets, selling stories, trade education materials, tasting tools and customer-specific presentations.
• Support distributor meetings, business reviews, new item launches, key account presentations and priority selling periods.
• Help ensure our Sales teams have current, compelling and easy-to-use resources that strengthen their ability to sell the Far Niente Wine Estates portfolio.

• Develop account- and retailer-specific point-of-sale materials, displays, menus, signage, shelf materials and other activation tools.
• Partner with Sales on programs designed to secure displays, features, menu placements, trial and increased visibility.
• Manage retailer-specific marketing programs and platforms, including shelf-edge and retail media opportunities.
• Ensure programs meet customer requirements while maintaining our brand standards and luxury positioning.

• Develop digital selling resources including digital sell sheets, presentations, retailer content, product imagery, QR-enabled materials and short-form video.
• Help maintain an organized, accessible library of Sales-facing marketing assets.
• Partner with Digital and Creative resources to continually improve how our commercial teams’ access and use content.

• Manage projects from concept through production and in-market execution.
• Create and adapt routine trade materials using Adobe Creative Suite.
• Coordinate vendors, estimates, proofs, production schedules and quality control.
• Manage trade marketing inventory, replenishment and fulfillment.
• Oversee assigned budgets, purchase orders, invoices and expense tracking.
• Establish measures of success and develop post-program recaps to understand what worked, what we learned and where we should invest next.

We're looking for someone who combines wine knowledge, commercial instincts, creativity and exceptional…