Senior Commercial Director

The Why...

Join Splitsville as a Commercial Director, Canada and in return you'll get:

• 3 weeks of vacation (increasing to 4 weeks after one year!)
• Discounts on food and $1 bowling
• Financial long service awards
• Medical and dental benefits
• RRSP matching plan
• Mental health support benefits

Here’s some of what you can expect as part of the role…

• Develop and execute the national commercial strategy to grow revenue across corporate events, group bookings, strategic accounts, partnerships, and consumer channels.
• Build and manage a strong pipeline of national and multi-location opportunities.
• Personally lead key client relationships, high-value pitches, negotiations, and partnership opportunities.
• Identify new revenue streams and routes to market that increase bookings, customer frequency, and brand reach.

• Inspire, coach, and develop a national sales team focused on delivering ambitious growth targets.
• Foster a proactive sales culture centered on prospecting, relationship-building, and account development.
• Establish clear performance metrics, accountability, and best practices across the team.
• Support the ongoing development of sales capabilities, including negotiation, presentation, and strategic account management.

• Lead the Canadian marketing function, managing and mentoring a team of two marketing professionals.
• Develop and execute integrated marketing plans that support business goals, seasonal campaigns, and new centre openings.
• Ensure campaigns drive measurable commercial outcomes, including awareness, demand generation, and customer acquisition.
• Strengthen local activation by equipping centres with effective campaigns, tools, and support.

• Define the strategy for social media, content, and digital marketing across Canada.
• Leverage data, customer insights, and market trends to optimize performance and investment decisions.
• Grow brand awareness, audience engagement, website traffic, and booking conversion.
• Identify opportunities across paid social, content creators, community partnerships, and local marketing initiatives.

• Monitor sales, marketing, pipeline, and revenue performance through clear reporting and forecasting.
• Use customer, competitor, and market insights to identify opportunities and inform decision-making.
• Partner with Finance and senior leadership to evaluate investments and maximize return on marketing and sales spend.
• Present commercial performance, opportunities, and risks with clarity and confidence.

• Serve as a key member of the Canadian Leadership Team.
• Build strong partnerships across Operations, Finance, IT, Property, and UK-based commercial and marketing teams.
• Champion a culture of accountability, collaboration, and continuous improvement.
• Balance ambitious commercial growth with exceptional guest experiences and long-term brand health.

The be a successful Commercial Director, you’ll have:

• Significant senior sales, commercial, or business development leadership experience within a national, multi-site consumer-facing organization.
• A proven track record of driving revenue growth through corporate sales, strategic partnerships, national accounts, and customer acquisition initiatives.
• Demonstrated success leading and developing high-performing sales teams across multiple markets or regions, with a strong focus on coaching, accountability, and results.
• Experience overseeing marketing strategy or a marketing function, with a solid understanding of brand development, demand generation, digital marketing, social media, and customer engagement.
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