Tourism & Community Engagement Coordinator

Tourism & Community Engagement Coordinator

Join to apply for the Tourism & Community Engagement Coordinator role at City of O'Fallon, Illinois

$70,000.00/hr - $75,000.00/hr

If you are interested in this position, please upload a resume and a portfolio. Your portfolio may include social media content, printed materials, or website design work related to tourism and business promotion.

By submitting your application for this position, you are providing consent for the City to review relevant social media content, including but not limited to managed Facebook, X, and Tik Tok accounts.

The Tourism & Community Engagement Coordinator plays a vital role in strengthening O’Fallon’s visibility as a premier regional destination by promoting tourism, recreational tourism, and community pride. This position develops, coordinates, and implements strategies that attract visitors, enhance the local economy, and highlight O’Fallon’s diverse offerings, including parks and trails, sports facilities, events, historic attractions, community amenities, and hospitality assets. The coordinator actively promotes O’Fallon as a welcoming vibrant community.

Working collaboratively with City leadership, and regional partners, the Coordinator elevates O’Fallon’s presence in tourism markets, enhances the visitor experience, and supports initiatives that generate increased visitation and hotel activity. In addition to tourism development, the Coordinator fosters strong community engagement by building relationships with residents, local organizations, and businesses; supporting City events; and implementing effective communication strategies. The position ensures that outreach efforts are inclusive, accessible, and aligned with the City’s goals to strengthen civic participation and enhance the overall quality of life in O’Fallon.

The starting salary range for this position is $70,000-$75,000 annually. This position primarily follows standard business hours, Monday–Friday, with occasional evenings and weekends required to support events and activities.

• Develop and implement a comprehensive tourism marketing strategy to promote O’Fallon’s attractions, parks and trails, sports venues, events, local businesses, and hospitality amenities.
• Coordinate tourism campaigns, including digital marketing, print materials, video content series, visitor guides, media outreach, and partnerships with local and regional tourism organizations.
• Serve as a liaison to hotels, local businesses, sports organizations, and hospitality partners to enhance visitor experience and support economic impact initiatives.
• Maintain and expand tourism-related content on the City’s platforms, including events calendars, tourism website pages, maps, and promotional and visitor resources.
• Identify and promote opportunities for sports tourism, conferences, tournaments, group travel, heritage and cultural tourism, and regional promotional initiatives.

• Develop and execute a city-wide community engagement plan to increase resident involvement and participation in the City’s public programs and initiatives to strengthen community identity.
• Build and maintain positive relationships with neighborhood groups, nonprofits, schools, business owners, and civic organizations.
• Coordinate public input processes, surveys, outreach sessions, and engagement activities to collect community feedback and identify needs.
• Attend and support City-sponsored events, community festivals, ribbon cuttings, and partner-hosted events to increase City visibility.

• Produce clear, accessible, and engaging communications to residents, visitors, media outlets, and regional stakeholders.
• Create and manage promotional and communication materials—from concept to delivery—across digital, video, print, and social channels.
• Manage social media presence, including content creation, scheduling, monitoring, and analytics reporting to track engagement and recommend improvements.
• Assist with website content creation, updates, and visual storytelling and enhance content…