Paid Social & Display Specialist - NORTH AMERICA

Pay Competitive

Employment type:

Full-Time

• Req#: REF
  1379B

Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc’teryx, Peak Performance, Atomic and Wilson.

“The Mountain Sport Company”, Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. Salomon’s commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both Alpine and Nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.

Through performance driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility. Salomon’s heritage, culture, and commitment are tied together by one simple concept: the world’s leading mountain people creating the world’s leading mountain products. Salomon is responsibly committed towards the outdoor through its sustainable program. Diversity is one of Salomon’s five values, therefore we are committed to creating an inclusive environment for all.

Salomon is headquartered in Annecy, France.

Salomon is seeking a Paid Media Specialist to generate qualified traffic to  and support the acceleration of our ecommerce business. The Paid Media Specialist will ensure paid social and display campaigns are executed flawlessly across US and Canada and support the development of the social and display strategy across Growth Marketing, Ecommerce, and Brand functions.

• Plan, execute, and optimize all paid digital campaigns from conception to launch on paid social by aligning consumer profiles, online behaviors and interests to applicable audiences to reach direct response KPIs and current business needs.
• Support the planning and optimization of display and video networks.
• Leverage platform pixels to track, measure, audit, and analyze campaign success, using performance signals to inform continuous optimizations.
• Effectively manage campaign expenses by pacing to budget and estimating weekly costs.
• Set up, organize, and troubleshoot product catalogs in feed management tool and in dynamic campaigns.
• Brief local and creative teams on asset needs to ensure creative best practices are upheld across platforms.
• Drive paid social and display innovation within the team – identify testing opportunities, spearhead new betas, keep abreast of market trends and developments from new and existing platforms.
• Develop and deliver reports to internal stakeholders at agreed upon intervals (weekly, monthly, etc), demonstrating channel, audience and creative-based value in delivering KPIs.
• Maintain and develop strong professional relationships internally (cross departments) and externally (media vendors).
• Define & execute lead acquisition strategy across paid platforms in NAM in close collaboration with our Acquisition Specialist.

1-2+ years of experience with executing paid social campaigns. Agency experience is a plus.

B.S. in Marketing or related field.

• Hands-on bid-based buying and optimization.
• Industry certifications such as Meta, Tik Tok Ads Academy.
• Operational knowledge of Meta, DV360, Campaign Manager and other DSPs.
• CTV, DOOH experience a plus.
• KPI tracking, analysis, reporting (attribution) using tools such as Adobe Analytics, Power
  
  BI, Tableau.
• Proficiency in Microsoft Office including Excel, Word and PowerPoint.
• Attention to detail, especially during complex campaign executions, with outstanding follow-through, organizational and time management skills.
• Able to work independently and communicate with multiple teams and levels.
• Understand and integrate the needs of internal/external stakeholders to respond adequately in line with the interest of the company.
• Demonstrate passion and personal investment to develop our brands and products.
• Available to work occasionally on evenings and weekends to peak commercial periods (ex: Black Friday).
• Respect corporate…