Qualitative Analyst

About The Role

As a Qualitative Analyst, you will be supporting the growth, engagement, and commercial success of Sporty Bet in South Africa by deeply understanding customer needs, motivations, and pain points. This role is responsible for leading qualitative research activities, such as customer interviews, surveys, and usability testing, and translating insights into clear, actionable recommendations for the Product Manager. You will be the voice of the customer, ensuring product decisions and roadmap priorities are grounded in real user insight within a regulated, fast‑moving market.

• Conducting regular qualitative research with customers, including interviews, surveys, and usability testing
• Designing and running structured research plans to explore user needs across acquisition, onboarding, betting, payments, and retention
• Synthesizing qualitative findings into clear themes, insights, and opportunities for product improvement
• Validating product hypotheses and concepts through customer feedback and early testing
• Maintaining a deep understanding of South African user behaviour, sports culture, language, and local context
• Collaborating with data, design, and customer support teams to triangulate qualitative and quantitative insights
• Sharing insights through clear readouts, reports, and presentations that influence decision‑making
• Ensuring all research activities comply with local regulations and internal policies

• Based in South Africa
• Strong English communication skills
• Proven experience in qualitative research, user research, or similar roles
• Experience conducting customer interviews, surveys, and usability testing for digital products
• Strong ability to synthesize complex feedback into actionable insights
• Comfortable working closely with Product Managers, designers, and cross‑functional teams
• Experience in sports book, gaming, fintech, or consumer digital products is a plus
• Strong communication and storytelling skills
• Organised, empathetic, and detail‑oriented
• Passion for understanding users and improving product experiences

• You have passion for understanding users and improving product experiences
• You are interested in sports and betting products

• Sporty is a remote first company in pursuit of sustainability
• A competitive salary + individual performance‑based bonuses every quarter
• 28 days paid annual leave
• Our core working hours are 10am‑3pm in your local time zone with flexibility outside of this
• Referral bonuses & flash bonuses
• Top‑of‑the‑line equipment
• Annual company retreats to provide great internal networking opportunities

• Remote video screening with our Talent Acquisition Team
• Offline take‑home assignment
• Remote video interview with Team Members (60 minutes)
• Final discussion with the hiring manager (60 minutes)

If you’re interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.