Senior User Acquisition Manager

Mission

As a Senior User Acquisition Manager, you’ll play a key operational role in driving the growth of one of Homa’s most ambitious and high-potential mobile games: our biggest investment to date. You’ll report directly to the VP of Growth, and work closely with Product Managers, Creatives, and Data teams to execute, optimize, and scale world‑class user acquisition strategies.

You’ll be both strategic and hands‑on: owning campaigns from setup to performance analysis, while also aligning with stakeholders to ensure UA efforts are tightly connected to game performance and company goals.

Your main responsibilities will include:

• Own and execute the full UA lifecycle: from strategy definition to campaign setup, optimization, and reporting, across major channels (social, SDK, DSPs, etc.).
• Lead the launch and scaling of new games, working closely with Product and Growth teams to ensure smooth soft launches and post‑launch optimization.
• Collaborate with Product teams to align UA strategy with in‑game metrics, player behavior, and monetization performance.
• Analyze and interpret performance data to identify growth opportunities, test new channels, and continuously improve efficiency.
• Develop and iterate creative testing strategies with the Creative Studio to enhance CTR, CPI, and overall performance.
• Report and communicate clearly on performance, learnings, and next steps — managing expectations and ensuring alignment across teams.
• Stay hands‑on and proactive, ensuring that campaigns are operationally excellent and results‑driven, even under fast‑changing conditions.

This is a great opportunity to own the growth of a key title, work in a high‑impact environment, and directly shape how millions of players discover and engage with Homa’s games.

We’re looking for someone who combines strong UA expertise with a hands‑on, execution‑driven mindset: someone who thrives on making things happen, not just managing them. You’re a great fit if you have:

• 5+ years of hands‑on UA experience in mobile gaming, with proven success in launching and scaling games.
• Operational expertise in campaign setup, optimization, and performance analysis across major platforms (Meta, Google, App Lovin, etc.).
• Deep understanding of mobile game metrics, from soft launch KPIs to LTV and ROAS, and how they tie into UA strategy.
• Strong analytical mindset: comfortable working with data, MMPs (Adjust, Appsflyer), and SKAN frameworks to guide decisions.
• Excellent communication skills, with the ability to align with Product and Growth stakeholders effectively.
• Proactive, detail‑oriented, and autonomous, with a passion for execution and iteration.
• Bonus:
  Experience mentoring junior UA managers or coordinating small teams to ensure smooth collaboration and performance alignment.

Even if you don’t check every box in our requirements, we encourage you to apply. We value diverse perspectives and backgrounds, and we’re more interested in your potential and passion than a perfect match to our checklist.

At Homa, we prioritize talent, energy, and determination over traditional credentials. We’re building a global community of brilliant, driven people who think boldly, move fast, and push boundaries. We believe true innovation comes from diverse perspectives, deep collaboration, and curiosity without limits. Our culture is grounded in four core values:

• Ambition:
  We strive for the best - we don’t settle for good enough.
• Humility:
  We recognize that we are always learning, we can always improve and grow.
• Curiosity:
  We continuously seek the why behind the what.
• Focus:
  Our curiosity takes us deeper, not wider - we dive deep into the details.

Building great games starts with building a great place to work. Here’s what you can expect:

• 🏥 Comprehensive Benefits:
  Depending on your location, you’ll enjoy a range of perks such as insurance, meal vouchers, public transport, gym memberships, and more.
• 🏢 Paris HQ Access:
  Enjoy a desk at our private office in a well‑located WeWork building that will give you access to WeWork perks like rooftop view and designed coworking spaces.
• 🌍 Coworking Access:
  You will have access to WeWork spaces throughout Europe, along with all their…