Head of Product Design

Who We Are:

Ethena Labs is at the forefront of the next wave of DeFi, dedicated to building products for modern finance. Ethena is a synthetic dollar protocol built on Ethereum that provides a crypto-native solution for money, USDe, alongside a globally accessible dollar savings asset, sUSDe.

Our core mission is to provide truly crypto-native financial solutions that are globally accessible and bridge the gap between Trad Fi and the digital asset economy. We believe in transparency, efficiency, and empowering both individuals and institutions with greater control over their assets.

Ethena Labs is actively building and deploying a suite of groundbreaking products designed to address key challenges and unlock new opportunities within the digital finance landscape.

Our flagship product,
USDe
, is a synthetic dollar backed by digital assets, and takes the novel approach of using a delta-neutral hedging strategy to maintain its peg. This provides a truly scalable and censorship-resistant digital dollar.

Building upon USDe, we offer sUSDe
. sUSDe provides crypto-native rewards generated from funding rates in derivatives markets, offering an alternative to existing products tethered to the traditional financial system.

Furthermore, we are actively developing solutions to facilitate institutional adoption of digital assets. In partnership with Securitize and Black rocks BUIDL fund,
USDtb provides a more traditional, asset-backed stablecoin option, leveraging established financial infrastructure to appeal to institutional clients. Expanding on this,
iUSDe is designed specifically for traditional financial institutions, incorporating necessary compliance features to enable them to access the crypto-native rewards our protocol generates, in an institutional-friendly manner.

Finally, our most ambitious undertaking to date is Converge
, our joint blockchain initiative with Securitize. This hybrid blockchain is designed to be the nexus where DeFi meets the needs of CeFi and Trad Fi. Converge aims to be a primary issuance layer for tokenised assets, integrating seamlessly with existing DeFi protocols to provide institutions with an environment to participate in the decentralised economy.

Through these offerings, Ethena Labs is not just creating new financial products; we are building the foundational infrastructure for a more open, efficient, and interconnected global financial system.

Join us!!

As Ethena’s Head of Product Design you will take ownership of both design strategy and vision, but also some Product Management responsibilities. You’ll lead the design vision and product execution, establish uncompromising UX standards and product development processes across all user-facing products.

This is an ideal role for a current Lead or Head of Product Design that has motivations to expand their personal scope into more Product Management ownership and tasks.

For Ethena it’s a pivotal role that will elevate the protocol's user experience in an increasingly professionalised crypto landscape. You will report directly to the CEO and manage 1 Senior Designer. You will collaborate closely with our Product Engineering team of 5 engineers to enhance UI/UX, as well as Marketing and BD. By building product & design capacity and leadership, this role will enable the team to deliver polished, user-centric features, reduce development cycle time, and free up engineering focus for core technical priorities.

• Oversee both big-picture design strategy while at the same time be hands-on in creating high-fidelity designs, wireframes, prototypes, animations, and videos.
• Develop and execute a holistic design strategy and vision that aligns with business objectives and user needs across the entire product ecosystem.
• Build and enforce uncompromising UX standards by auditing and refactoring existing designs, improving usability and consistency across frontend interfaces, dashboards, and user touchpoints.
• Manage and scale design resources by leading engagements with external consultancies and sourcing freelancers from platforms like Dribbble and Behance.
• Drive product management frameworks, including defining…