Director, Customer Advocacy

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Git Lab is an open‑core software company that develops the most comprehensive AI‑powered Dev Sec Ops  Platform, used by more than 100,000 organizations. Our mission is to enable everyone to contribute to and co‑create the software that powers our world. When everyone can contribute, consumers become contributors, significantly accelerating human progress. Our platform unites teams and organizations, breaking down barriers and redefining what’s possible in software development.

As the Director, Customer Advocacy for EMEA, you will play a critical role in turning Git Lab’s most successful customers into visible, influential champions for our intelligent Dev Sec Ops  platform. You will lead efforts to build and execute scalable advocacy programs that showcase powerful customer stories, drive pipeline and revenue impact, and deepen trust in Git Lab across the region.

Reporting into the corporate marketing and global communications organization, you will own the strategy and execution of customer advocacy initiatives that align with EMEA sales priorities while maintaining strong relationships with key customers and internal stakeholders. In your first year, you will define clear, measurable advocacy metrics, strengthen collaboration models with regional sales and marketing teams, and elevate the voice of the customer across go‑to‑market motions.

• Building and scaling regional customer reference and advocacy programs tied to pipeline and revenue goals
• Partnering with sales, pre‑sales, and marketing to turn complex customer solutions into compelling narratives for campaigns, events, and executive engagements

• Lead the development and execution of customer advocacy programs that turn our most successful EMEA customers into strategic storytellers, references, and champions for Git Lab.
• Collaborate closely with regional and global sales, marketing, customer success, and product teams to align advocacy initiatives with pipeline, expansion, and retention goals.
• Drive measurable outcomes by defining and tracking key performance indicators (KPIs) related to advocacy‑driven pipeline influence, deal acceleration, and brand visibility across the region.
• Build and nurture strong executive‑level relationships with key customers across EMEA, identifying and cultivating advocates who can support references, case studies, events, and thought leadership.
• Own the customer advocacy lifecycle, from identifying and recruiting advocates to onboarding, engagement, and ongoing relationship management, ensuring customers see clear mutual value.
• Influence cross‑functional teams to integrate the voice of the customer into Git Lab’s narratives, campaigns, and go‑to‑market strategies, elevating customer stories in both internal and external channels.
• Partner with regional stakeholders to prioritize and manage advocacy opportunities that support critical deals and strategic initiatives, ensuring clear processes for request intake, fulfillment, and reporting.
• Foster a culture of continuous improvement and innovation within customer advocacy, evolving programs, content formats, and engagement models based on feedback, data, and changing market dynamics.

• Deep experience building and scaling customer advocacy, customer marketing, and/or reference programs in enterprise technology or SaaS, ideally across multiple EMEA markets.
• Ability to navigate and influence complex organizations, balancing the needs of sales, marketing, product, and executive stakeholders while adapting to a rapidly changing environment.
• Proven leadership skills suitable for a director‑level role, with experience managing, mentoring, and developing high‑performing teams within customer advocacy, marketing, or related functions.
• Strong understanding of how customer stories, references, and testimonials influence the buyer journey, pipeline acceleration, and regional go‑to‑market motions.
• Effective communication and interpersonal skills to build trusted relationships with senior customers and internal leaders, including comfort…