SEO & Content Management Manager

Join to apply for the SEO & Content Manager (all genders) role at Glow
25

Welcome to Glow
25! We are a dynamic, fast‑growing beauty and pro‑aging company based in Berlin.

Our heartfelt mission: glow moments that last — for our community and for us as a team.

Work at Glow
25 should inspire, excite, and be fun. That’s why we’re looking for smart, empathetic people who take ownership and grow with us. Join Glow
25 and help us redefine beauty. We’re excited to meet you!

• SEO Strategy & Execution: Own our organic search strategy end‑to‑end—from keyword research and competitive analysis to on‑page optimisation and E‑E‑A‑T improvements. Steer our external SEO agency, build scalable international frameworks and ensure every launch follows SEO best practices.
• AI/LLM Search & Technical SEO: Develop visibility strategies for AI‑powered search (Google SGE, ChatGPT Search, Perplexity) and create content optimized for LLM retrieval. Lead technical audits and partner with Product/Engineering to resolve crawl, indexation and performance issues.
• Digital Asset Management (DAM) Ownership: Take full ownership of Bynder—shape taxonomy, metadata, tagging and governance to keep assets organised and accessible. Drive integrations with Shopify, build scalable structures for campaigns and international expansion, and train teams across the organisation.
• On‑Site Content Optimisation: Develop SEO‑informed content structures for PDPs, landing pages and collections that perform. Ensure quality and alignment through QA and step in to support Shopify/Bynder updates when the team needs it most.
• Internationalisation & Scalability: Build modular content and asset frameworks designed to scale across markets. Create localisation guidelines and ensure systems are ready for efficient, seamless international roll‑outs.

• Fluent in English & German (C1‑2); additional languages (French, Dutch, Italian or Spanish) are a strong plus.
• 3–5+ years of experience in SEO, content management or digital experience management (D2C wellness, beauty and supplement sectors preferred).
• Strong technical SEO expertise and understanding of organic growth levers.
• Experience with AI/LLM search or strong interest in emerging AI‑driven search dynamics.
• Hands‑on experience with Shopify and digital asset workflows.
• Experience with DAM platforms (Bynder is a strong plus).
• Highly organised, structured and detail‑oriented.
• Proficient with SEO tools (GSC, GA4, Ahrefs/SEMrush, Screaming Frog).
• Excellent communication skills and ability to collaborate cross‑functionally.
• Comfortable balancing strategic work with hands‑on execution.

• Flexible hours and smart time tracking; work when and where you’re most productive.
• Home‑office support: a one‑time €500 allowance to set up your perfect workspace.
• Fully equipped from day one – Mac or Windows, whichever works best for you.
• Glow Card: €50 monthly treat, €600 a year.
• Learning:
  Glowcademy, dedicated learning time and personal development support.
• Exclusive discount: 40 % off our entire product range.
• Vacation: 30 days + 1 personal holiday + up to 10 additional unpaid days off when needed. New Year’s Eve is a day off.
• Health insurance: reimbursement up to €600 per year for extras such as vision aids, alternative medicine or dental cleanings.
• Retirement: after probation we contribute €600 toward your pension plan; top‑up 20 % if you add more.
• Partner perks: discounts and special offers through corporate benefit platforms.
• Glow
  25 merch and a culture recognised as a Top Company on Kununu for five consecutive years.

Don't hesitate—especially if you’re a woman or from an underrepresented group. Even if you don’t check every box, we encourage you to apply anyway. A diverse range of perspectives makes our team stronger and helps us fulfil our mission to bring more energy into people’s daily lives.

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25 by 2x.