Performance Marketing Manager*in - Paid Search

Our mission at HEY HOLY: Taking dog health to the next level through nutrition. Instead of one-size-fits-all, we focus on breed-specific, functional food – developed with veterinarians and with the goal of enabling every dog to live a long, healthy life.

What began as an idea in 2022 is today a rapidly growing DTC subscription model serving over 20,000 dogs. Our 20-person team is set to grow to over 35 by the end of 2026 – now is the perfect time to join.

Our ambition doesn’t stop at the product – or the creative. We think through the entire journey
: from the first hook to conversion in the shop. For us, performance marketing isn’t a nice-to-have – it’s a solid foundation to reach our target audiences effectively and efficiently.

And that’s where you come in: You have a strong grasp of numbers – and a real obsession with dogs. But your interest goes beyond the four-legged friends – you’re just as curious about the dog parents behind them. You spot patterns, test hypotheses, and enjoy developing new ideas and approaches. For ads that don’t just look good – they deliver results.

• You develop, implement, and manage paid search campaigns (primarily Google & Microsoft Ads)
  across all funnel stages to acquire qualified new customers for HEY HOHLY
• You create targeted search strategies based on our existing search performance and implement them with internal and external partners (e.g. agencies, landing page teams)
• You analyze search intent and audience behavior using keyword data, search insights, reviews, community feedback, and alignment with product and brand marketing to develop relevant messaging hypotheses
• You test new formats, channels, and experimental setups (e.g. Performance Max, Demand Gen, Reddit Ads) and turn them into scalable growth paths for future search and non-search platforms
• You evaluate campaign data and user journeys and derive concrete optimization measures for keywords, ad copy, audiences, landing pages, and bidding strategies
• You plan and manage the budget based on efficiency and growth goals and ensure optimal allocation between brand, generic, and prospecting campaigns
• You stay on top of current SEA trends, AI features, tests, and best practices – and integrate them into your search strategy to continuously raise the bar on our search excellence

• Experience
  :
  You have at least 3 years of experience in SEA / Paid Search – ideally in a D2C or e-commerce environment, with a focus on full-funnel new customer acquisition
• Tool proficiency
  :
  You’re an expert in Google Ads and Microsoft Ads, and familiar with GA4; experience with attribution tools or Performance Max setups is a plus
• Analytical-creative all-rounder
  :
  You understand all relevant SEA KPIs, can quickly analyze data, spot patterns, and translate these insights into clear hypotheses, ad copy angles, and landing page optimizations
• (Dog)-Customer Obsession
  :
  You understand how dog parents think – what matters to them, what they look for, and what their pain points are – and you’re excited to dive even deeper into their world
• Structured, proactive & execution‑driven
  :
  You work in a highly structured and independent way, with a strong eye for detail – and you bring projects to life through smart planning, proactive communication, and a strong bias for action
• Experimental mindset
  :
  You enjoy testing new formats and channels (e.g., Performance Max, Demand Gen, Reddit), evaluating results, and turning them into scalable approaches
• Language skills
  :
  You have strong English skills;
  German is a plus – or alternatively, you’re on excellent terms with DeepL and ChatGPT

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Flexibility that fits you: Whether in our office in Frankfurt am Main, hybrid or fully remote in Germany – you decide when and where you're most productive

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Individual training/certification budget: We actively invest in your growth – because your development is key to our success

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Lots of responsibility and creative freedom: You get real ownership areas – and the chance to actively shape the role with your input and pace

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Fast development possible: Those who step on the gas with us grow along – in responsibility, competence and perspective

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Open and honest…