Masterbrand Head

Responsibilities

• 1. Marketing & Brand Strategy
  • a. Lead annual brand strategy and planning.
  • b. Develop and execute key brand initiatives, ensuring all campaigns align with business objectives and market insights.
  • c. Manage the annual brand activity calendar and ensure all activities executed as planned.
  • d. Initiate and manage brand partnerships to create co-branded campaigns and promotions that increase brand credibility and reach.
  • e. Develop long-term initiatives to drive and elevate brand image such as medical tourism and new clinic concepts.
• 2. Brand Experience
  • a. Oversee the brand's presence across all customer touchpoints, ensuring a cohesive and positive experience.
  • b. Translate brand strategy into tactical briefs for marketing campaigns and creative projects.
  • c. Drive efforts to build brand equity and customer loyalty.
• 3. Performance Analysis
  • a. Track and measure the effectiveness of all brand campaigns and strategies, using data to make recommendations that optimize revenue.
  • b. Utilizes cross-functional teams to provide a comprehensive analysis of brand activities and campaigns (data analytics, digital, finance, PR, etc).
• 4. Budget & Finance
  • a. Lead the department's annual budget planning and management.
  • b. Monitor spending to ensure efficient resource allocation and provide regular financial reports to management.
  • c. Propose initiatives to optimize spend and maximize ROI.
• 5. Team & People Leadership
  • a. Manage and mentor a team of brand professionals.
  • b. Ensure upskilling of team members.
  • c. Set and monitor key performance indicators (KPIs), conduct performance reviews, and foster a collaborative, high-performing environment.
  • d. Ensure compliance of self and team to company policies.
  • e. Perform other duties as may be assigned.
• 6. Cross-Functional Collaboration
  • a. Serve as a key liaison between the brand team and other departments, including finance, operations, branch managers, and external partners, to ensure seamless project execution.

• Education:
  
  Graduate of a 4-year college course in Marketing, Management, or other related courses.
• Experience:
  
  At least 6-8 years of work experience, and at least 50% of the work experience includes team management responsibilities.
• Capabilities:
  Able to develop and enforce brand guidelines, develop campaigns, provide data analysis, generate consumer insights, execute on-ground, and manage a team.
• Knowledge of MS Office applications (MS Word, Excel, Power point) and Power
  
  BI, basic knowledge of CRM tools and applications, knowledge of Mac applications are a plus.
• Preferably with FMCG or E-Commerce industry experience.