Content Manager

Updated:
Jan 06, 2025 - The Content Manager drives the development and execution of influencer programs and social media strategies, ensuring consistent and impactful brand messaging across all channels. Oversees the creation of engaging content, including blogs and sales materials, while guiding thought leadership and public relations efforts. Collaborates with design teams and supports consumer research to enhance marketing strategies and reach target audiences effectively.

• Content Management:
  Monitor and oversee all content production and on-air deliverables.
• Team Management:
  Manage team schedules to achieve required outcomes according to deadlines.
• Work Allocation:
  Organize and allocate work priorities to achieve goals and objectives.
• Performance Evaluation:
  Periodically complete content and performance reviews and generate reports as requested by management.
• Industry Knowledge:
  Stay current on industry trends, including video and audio editing software/hardware and aesthetics.
• Training:
  Provide training and coaching for Content Specialists.
• Budget Management:
  Plan and execute activities within the designated budget.
• Location Coordination:
  Liaise with local authorities for the appropriate use of locations and facilities.
• Strategic Alliances:
  Create strategic alliances in and out of the industry.
• Communication Strategy:
  Develop engaging communication strategies that effectively communicate through all platforms while simultaneously fulfilling the goals and objectives of CVCLAVOZ.
• Branding Support:
  Work closely with the Marketing Specialist to contribute to branding.
• Content Production:
  Produce high-quality content including blog articles, definitive guides, ebooks, reports, customer stories, marketing emails, social media posts, and more.
• SEO Optimization:
  Optimize content for SEO and create compelling calls-to-action to drive inbound traffic that converts.
• Content Editing:
  Write and edit content to ensure it's on-brand and aligned with Vena's style, tone, and voice.
• Editorial Management:
  Build and maintain an editorial calendar, observe writing guidelines, and ensure all deadlines are met.
• Industry Knowledge:
  Keep up on the latest industry trends and customer challenges to ensure relevance and domain expertise.
• Performance Tracking:
  Track and measure the results of content initiatives for ongoing improvement and optimization.
• Cross-Functional Collaboration:
  
  Work with senior leaders and collaborate cross-functionally with sales, customer success, professional services, product marketing, and other internal SMEs to produce meaningful content that amplifies Vena's thought leadership, technology, and methodology.
• Process Optimization:
  Optimize content creation processes and test new formats and distribution methods to achieve maximum impact and engagement with content programs.
• Team
  
  Collaboration:
  
  Collaborate with marketing team members to ensure quality and consistency.
• Content Leadership:
  Lead Germany Content strategy and execution.
• Content Development:
  Develop unique, engaging, customer-centric content that can scale, while maintaining brand and growth marketing best practices, tone of voice, and style.
• Cross-Functional Collaboration:
  
  Collaborate cross-functionally to sync the Content strategy with the overall Brand/PR/Social/SEO and Growth strategy for Germany and be knowledgeable in how to contribute to these channels' success.
• Brand Building:
  Contribute to establishing a strong and loved brand and related communication plan.
• Metrics Evaluation:
  Evaluate content metrics and iterate based on results.
• Content Testing:
  Conduct content-focused tests through channel marketing activity and scale results to improve content engagement.
• Data Utilization:
  Leverage data and insights from business teams to inform messaging and strategy.
• Audience Analysis:
  Deep dive and understand audience pain points to turn them into insightful, action-driving content.

• Partner
  
  Experience:
  
  Experience working with one or more key partners (AWS, Google Cloud, Azure, and/or Salesforce).
• Content Development:
  Develop and execute sales-centric, partner marketing content for global sales kit arsenal.
• Collaboration:
  
  Drive collaboration with partner marketing counterparts to plan, develop, and execute agreed-upon marketing and communications projects.
• Project Management:
  Manage projects to completion with internal and partner teams, providing ongoing communication and updates throughout projects.
• Partner Advocacy:
  Represent the interests and perspective of the partner marketing ecosystem.
• Sales Communication:
  Co-develop sales presentations that communicate value proposition, brand message, and thought leadership content.
• Event Support:
  Support event content with customized materials and compelling value proposition messaging.
• Promotional Writing:
  Coordinate/write promotional materials and ensure consistent brand messaging.
• Stakeholder Engagement:
  Meet virtually and in-person with a…