Marketing Campaign Specialist, Germany

Regular Berlin International Job

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Job Description

About Us

Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021,  Group is a leading global travel service provider comprising of , Ctrip, Skyscanner, and Qunar.

Across its platforms,  Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.

We have four Customer Service Centres for  established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages.

We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.

In this Role, you’ll get to

• Conduct competitor analysis and market research to identify trends and opportunities in the Germany market.
• Ensure all campaigns are executed on time, within budget, and aligned with brand guidelines.
• Analyse campaign performance metrics and provide actionable insights for continuous improvement.
• Build, manage, and monitor campaign landing pages and related assets to ensure a seamless user experience.
• Operate and optimise CRM campaigns to improve user engagement and retention.
• Coordinate with internal stakeholders, such as the design, content and legal teams, to implement high-quality campaigns that meet Germany market needs.
• Develop and localise marketing copy and content in Germany to ensure cultural relevance and audience engagement.
• Execute and manage comprehensive marketing campaigns across various channels, including CRM, email, and social media, with a focus on the Germany market.

What you ll Need to Succeed

• A creative thinker with attention to detail and the ability to thrive in dynamic environments.
• Proven ability to manage multiple campaigns, meet deadlines, and handle competing priorities effectively.
• Data-driven mindset with experience analyzing performance metrics and optimizing campaigns for maximum impact.
• Familiarity with CRM tools, email marketing platforms, and social media management tools.
• Bachelor’s or Master’s degree in Marketing, Communication, Business, or a related field.
• Fluency in German is essential for crafting culturally relevant content and campaigns. Strong proficiency in English is required, and additional language skills are a plus.
• 3+ years in marketing campaign execution, ideally within the travel or related industry.

Why  Group

We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respect team members in and out of the workplace. Everyone is on a trip, whether it s a career trip or a life trip. At  Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made.

What’s more?

• Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions
• Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact
• We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.
• We encourage flexible work arrangement
• Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.

Find out more about what makes  Group a leading global travel service provider.

Find out more about This is a Trip Where Both Your Career and Life Can Flourish!

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