Senior Regional Marketing Manager - DACH & Benelux

Location

Germany

Full time

Remote

S&M Marketing

Who we are is what we do.

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.

Among the largest globally distributed companies in the world, our team of 6,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.

Why should you be part of our success story?

As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We are not just building software; we are creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.

Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator’s top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google.

Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you ll tackle complex challenges that impact millions of people s working lives. With our momentum—backed by a $12 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years—you ll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.

The Role

As the Senior Regional Marketing Manager, you will play a pivotal role in driving the discovery and development of lead generation channels across the markets. You will own the end-to-end local marketing strategy, execution, and performance, crafting and implementing demand strategies that identify and convert early adopters into loyal customers and brand evangelists.

What you ll do

• Strategic Leadership
  :
  Develop go-to-market (GTM) fundamentals, including messaging and positioning, with a strategic focus on maximizing pipeline and conversion.

• Cross-functional Collaboration
  :
  Work closely with local sales, central marketing, and digital marketing teams to create and execute demand and field marketing programs that accelerate pipeline growth.

• Campaign Ownership
  :
  Own content and integrated campaign strategy and execution, working collaboratively with partners across Sales, Growth, and Marketing Operations.

• Initiative Execution
  :
  Lead complex, cross-functional initiatives that drive the business forward, ensuring pipeline growth and alignment across multiple teams and stakeholders.

• Growth Metrics
  :
  Drive growth at the territory level by developing and reporting on key KPIs, assessing pipeline health, and identifying challenges and priorities.

• Customer Insights
  :
  Conduct in-depth customer and market research to gain insights into target audiences and personas, informing strategic decisions on where and how to win.

• Geographical Strategy
  :
  Identify and account for regional differences within your focus markets, tailoring marketing strategies with a geographical perspective.

• Team Contribution
  :
  Contribute to broader team initiatives, leveraging insights to inform program and content needs, and communicate strategies and timelines effectively across teams.

• Budget Management
  :
  Track ROI and budget, influencing the allocation of marketing spend based on past performance insights.

Qualifications
:

• Experience
  : 5-10 years of experience in regional/growth…