Executive Manager, Marketing Campaign Strategy; Team Lead

Macmillan Learning is a part of the family-owned Holtzbrinck group of companies and is one of the leading educational technology companies. Through deep partnership with the world's best researchers, educators, administrators, and developers, we facilitate teaching and learning opportunities that spark student engagement and improve outcomes. We provide educators with tailored solutions designed to inspire student curiosity and measure progress. Macmillan Learning is comprised of renowned brands including Bedford/St.

Martins, W.H. Freeman, Worth Publishers, Sapling Learning, Sky Factor, Late Nite Labs, EBI-MAPworks, i

Marketing and Communications

Graduates

At Macmillan Learning, we're committed to driving innovation that transforms education. We seek team members who thrive on pushing boundaries, envisioning future possibilities, and building solutions that make a lasting impact. Whether you're a Pioneer shaping bold new ideas, a Builder turning possibilities into reality, or a Stabilizer optimizing for success, you'll play a vital role in advancing our mission. If you're excited by the prospect of testing new technologies, implementing transformative strategies, and thriving in a fast-paced, innovative environment, we’d love to hear from you!

The Executive Manager, Marketing Campaign Strategy (Team Lead) is responsible for developing and executing marketing campaigns that guide and engage prospects and customers through every stage of their relationship with our company. This role ensures that we deliver cohesive and compelling campaign strategies that drive meaningful engagement and business results. As a player-coach, you'll lead strategy and execution for our most critical campaigns while managing and developing a team of three campaign strategists who handle lifecycle marketing across our College product portfolio.

You'll develop and lead an AI-savvy campaign strategy team that knows how and when to intelligently use AI marketing tools to automate routine tasks and processes that enhance personalization, while maintaining strategic oversight to preserve our brand's authentic voice and human connection with our target audiences.

The Executive Manager, Marketing Campaign Strategy (Team Lead) translates business objectives into actionable campaign strategies that drive measurable growth and build lasting, passionate customer relationships. You'll ensure our marketing campaigns remain agile, scalable, and still genuinely human in an increasingly automated landscape. The Campaign Strategy Team Lead is accountable for positioning our marketing organization to compete effectively across today's complex, multi-channel environment while fostering a team culture of strategic thinking and tactical excellence that drives critical conversations and conversions.

This role does not currently have managerial duties. This may change in the future to indirect supervision of Marketing Assistants and freelancers, based on business needs.

We know that talented candidates sometimes hesitate to apply when they don't meet every single qualification listed. We encourage you to apply if you're excited about this role and believe you can contribute meaningfully to our team, even if your background doesn't align perfectly with every requirement. We're looking for people who are passionate about our mission and can bring valuable perspectives to our work.

Different experiences, skills, and approaches all have the potential to strengthen what we do. If this opportunity interests you, we'd love to hear how your unique background and abilities could contribute to our team's success. We're committed to building a workplace where everyone can do their best work and where diverse viewpoints are valued. We encourage all qualified candidates to apply - we're excited to learn about the different ways you might add value to our organization.

Strategic Campaign Development & Execution

• Develop comprehensive campaign strategies for major technology platform launches and key cross-disciplinary initiatives.
• Lead end-to-end execution of high-priority campaigns from concept through…