Public Relation Senior Executive

Overview

Role Summary
:
The public relations (PR) Sr Executive is the chief person responsible for all communications, public relations, and public affairs in an organization. He/she leads a team that will work on setting the right image for the company’s brand among its audience. The PR Sr Executive, with the help of the team, is responsible for conducting and managing all PR events and media relations for a fast-emerging brand.

This is an exceptional opportunity to work with a dynamic team, accelerated learning, and be part of cutting-edge technology in a high-growth, fast-paced industry and work culture.

Experience
: 2-3 Years

Location
:
This position is based (New Delhi) – On-site

• Create innovative and engaging public relations and media campaigns.
• Identify local media trends and campaign objectives; build a media plan with optimized media mix for print, digital and social media.
• Collaborate with other teams such as marketing and designers to create promotional content.
• Write, edit and review all media content and press releases.
• Handle any PR-related issues that may arise.
• Maintain good relationships with media houses.
• Focus on marketing the company through partnerships and advertising.
• Keep up with media and audience opinions regularly.
• Study PR trends and use best practices.
• Develop creative messaging strategies to advertise the brand’s strategies and create quality PR contents such as visuals, digital contents, video and brand messages with media, influencers and partners.
• Plan, develop and organize local and global PR events targeting media and target consumers.
• Carry out product placement and star marketing activities to increase visibility in media.
• Guide, assign and supervise agencies (media, PR, event, production and digital).
• Regularly submit PR reports.

• Hands-on experience in creating innovative campaigns to engage with the public and media.
• Exposure to marketing campaigns and media relations.
• Collaboration with micro bloggers, social media influencers and automotive product reviewers.
• Learn on the job regarding the best practices in public relations.
• Exposure to the field of public relations and its various responsibilities.

• Bachelor’s degree in Public Relations, Journalism or related field.
• Prior experience with media or public relations.
• Experience with PR campaigns and media management.
• Excellent writing, oral presentation and communication skills.
• Basic knowledge of computers and writing software (MS Office).
• A strong presence of mind and analytical skills.