Marketing Communications Manager

Crown Equipment Corporation is a leading innovator in world‑class forklift and material handling equipment and technology. As one of the world’s largest lift truck manufacturers, we are committed to providing the customer with the safest, most efficient and ergonomic lift truck possible to lower their total cost of ownership.

In this highly visible role, you will serve as the central hub for marketing communications projects and product commercialization initiatives. You will collaborate with global marketing teams, product managers, and key stakeholders to ensure projects move efficiently from concept to completion.

Primary Responsibilities

• Develop, implement, and measure marketing communications plans and projects.
• Guide creation of campaigns, presentations, collateral, web content, social media, and other tactics.
• Ensure development and approval processes are followed, and external and internal communications are maintained at a high standard of excellence to meet expectations.
• Develop and deliver regular status updates, reports and presentations that communicate Marketing's support of the Product Commercialization Process.
• Create Marketing presentations that highlight project milestones, timelines, dependencies, risks, and readiness activities as part of the product commercialization efforts.
• Oversee the flow of marketing projects from request through completion, ensuring work is prioritized, assigned, and delivered on time.
• Serve as the central point of coordination for marketing projects, monitoring workloads, managing timelines, identifying bottlenecks, and facilitating communication among team members and internal stakeholders.
• Work with global marketing teams, product managers, and cross-functional stakeholders to align priorities, timelines, and deliverables across global initiatives.
• Facilitate communication between global teams to ensure transparency, accountability, and alignment throughout the project.
• Support the successful execution of product launches and commercialization initiatives by coordinating activities across global regions.
• Develop reports, dashboards, and presentations that provide visibility into project status, resource capacity, and overall marketing workload.
• Provide guidance and overall leadership for the Marketing Project Specialists for creation of detailed project plans and schedules.
• Manage department’s project management system (Workfront) and lead ongoing evolution and process improvements needed to support the delivery of projects to the organization.
• Monitor, evaluate and report on the success of tactics and provide recommendations for ongoing improvements.
• Develop and report on key performance indicators (KPIs) for the department project management system.
• Responsible for coaching, motivating, mentoring, and developing direct reports to successfully take on additional responsibilities.

Minimum Qualifications

• Bachelor’s degree in Marketing, Journalism or Communications, along with at least 5 years of related experience
• Non-degree considered if 12+ years of related experience along with a high school diploma or GED
• Occasional travel (0-5%)

Preferred Qualifications

• Experience in Marketing and Communications with demonstrated success.
• Excellent written and verbal communications.
• Strong organizational skills and keen attention to detail.
• Outstanding interpersonal skills and ability to work effectively as a member of a fast-paced Marketing team.
• Ability to prioritize projects, work within short time frames and meet deadlines.
• Exceptional skills with Microsoft Word, Excel, and PowerPoint.
• Experience developing and managing budgets.
• Experience hiring, training, developing, supervising, and appraising personnel.

This is an on-site role at the New Bremen, OH…