Group Brand Manager, Independent Dealer Marketing

Come build your career. It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™.

Sound like you? Join our top-notch team of approximately 43,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

As Group Brand Manager, Independent Dealer Marketing, you will be a key member of the Outdoor Brand Marketing team, leading the strategic marketing approach for the independent dealer channel across the United States. In this role, you will help strengthen the local dealer advantage and ensure Cub Cadet and DEWALT deliver compelling, differentiated brand stories that drive traffic, engagement, and sales at the dealership level.

You will lead the development and execution of dealer-focused marketing programs, including dealer campaigns, in-dealership collateral, shared advertising funds, in-store execution, and broader dealer marketing support. This role requires strong cross-functional leadership, commercial acumen, and a deep understanding of how to market effectively in a B2B and dealer-distribution environment, particularly within outdoor power equipment. You’ll also get to:
Serve as a trusted marketing partner to the Independent Dealer Sales team, aligning marketing strategies with commercial priorities and dealer needs. Oversee the development of independent dealer marketing programs that align with brand strategy, channel priorities, and sales objectives while helping independent dealers compete effectively in their local markets through differentiated messaging, localized activation, and strong retail execution. Drive execution initiatives with team such as dealer advertising programs, co-op and shared advertising support, creative asset development, commercial sell-in materials, trade show support, and customer meeting materials.

Help shape the end-to-end customer experience across key touchpoints, including in-dealership merchandising, retail and promo activation, new product launches local advertising, digital presence, and online-to-dealer journeys to drive dealer sales. Identify and remove obstacles that impact execution, proactively escalating key issues to the VP, Outdoor Brand Marketing when needed. Lead, coach, and develop direct reports, building team capability and supporting career growth.

Manage dealer marketing budgets to ensure alignment with brand and sales plans, compliance with finance guidelines, and disciplined investment decisions. Ensure brand standards are upheld and the brand experience is consistently brought to life across all dealer touchpoints. Partner with internal creative teams, in-house studio resources, and external agencies to deliver effective, high-quality marketing programs on time and on strategy.

Analyze performance data, customer insights, dealer feedback, market trends, and campaign results to identify opportunities and recommend actions that improve business outcomes. Monitor competitive activity and industry trends in outdoor power equipment and dealer distribution to inform strategy and strengthen market positioning.

You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:

• Bachelor’s degree in Marketing, Communications, Business, Public Relations, Journalism,…