Analyst, Marketing Data

Job Description

The Marketing Data Analyst will be primarily responsible for developing analytics-driven insights and solutions to help our organization achieve its business goals. This role will support customer analytics and retail marketing teams by heightening the available data and leveraging their analytic capabilities to drive media and audience optimizations.

This role will serve as a champion for data analysis through shaping data visualization, while building enthusiasm for data-driven decision making - helping the organization solve data-related problems and challenges. In doing so, this role works across multiple teams and multiple disciplines to support the design, development, and deployment of Marketing/Retail Marketing analytics to serve consumption use for broad users and audiences, including leadership teams, business facing teams, regional teams and dealers.

• (50%) Data Analysis
  • Design, develop, and maintain ongoing metrics, analyses, dashboards, etc. to drive key business decisions.
  • Perform large-scale data analyses to extract useful business insights and unlock new strategies and optimizations.
  • Translate analytics and analysis to data stories, identify actionable solutions and recommendations to influence the direction of the business by communicating results to cross-functional groups, inclusive of our agency partners.
  • Proactively identify patterns and trends to allow for business recommendations based on complex data sets.
  • Establish best practices and provide data visualization guidance to broader data science team to best support Marketing/Retail Marketing needs.

• (30%) Data Insights & Reporting
  • Produce data visualizations to communicate findings in an accessible manner, across multiple audiences/teams/departments
  • Compile and deliver weekly, monthly, and quarterly insights into the Shopping Journey – with a focus on the direct impact of Retail Marketing programs and investment.

• (20%) Data Strategy Support
  • Collaborate with leadership team to align goals, strategies, and progress.
  • Proactively engage with both Marketing/Retail Marketing Operations to lead and execute cross-functional data analyses, further refining our strategies and tools as needed.
  • Partner with data engineers and IT to innovate the sourcing, management, and use of data ensuring a smooth flow of data from ideation to execution.
  • Create robust data resources to evaluate and manage business strategies.
  • Gather and define business requirements for data science tools and models and work with internal teams to ensure pipeline for future business analyses
  • Evaluate, analyze and interpret trends in data in order to provide relevant conclusions and recommendations to management.

• Perform other duties as assigned

• Comply with all policies and standards

• The preceding functions have been provided as examples of the types of work performed by employees assigned to this job classification. Management reserves the right to add, modify, change or rescind the work assignments of different positions and to make reasonable accommodations so that qualified employees can perform the essential functions of the job

• 3+ years experience developing and applying advanced statistical approaches required
• 3+ years experience utilizing data mining packages (e.g., Python, R, SAS, STATA, Excel) required
• 2+ years experience in marketing analytics required

• Bachelor Degree in Arts/Sciences (BA/BS) Statistics Preferred
• Bachelor Degree in Arts/Sciences (BA/BS) Applied Mathematics Preferred
• An equivalent mix of education, training, and/or work experience may be considered in place of a degree Required

• Project Management Professional (PMP) - Project Management Institute (PMI) Preferred Upon…