Content Writer

Summary of Position

Anza is seeking a mid-level Content Writer to join our growing renewable energy software and advisory service company. This person will support sales growth and platform adoption through research-driven, compelling content. This role blends strong writing skills with analysis and collaboration across technical, data, and commercial teams.

The Content Writer will produce high-quality marketing, sales, and customer-facing content. They will help translate complex data and technical concepts into clear, insightful pieces.

This position reports to the Senior Director of Marketing and works collaboratively with the rest of the marketing team, as well as internal sourcing, engineering, policy, and other subject matter experts. It requires an excellent writer and communicator who is comfortable with the following:

• Extracting information from internal subject matter experts (SMEs), external supplier contacts, and external data sources;
• Synthesizing complex topics and data into compelling, insightful content;
• Maintaining effective and efficient content writing and feedback processes;
• Building & maintaining excellent relationships;
• Communicating proactively and effectively; and
• Generating new ideas and continuously improving.

We seek a candidate with experience in B2B marketing writing, covering technical topics, and conducting SME interviews, ideally in the renewable energy industry.

Key Responsibilities

• Write ongoing supplier updates, supplier page content, and technology trend analysis for platform users
• Write blogs, case studies, and quarterly reports to support marketing and sales goals
• Author insight articles, whitepapers, and other content for Anza’s platform users
• Produce slide decks for customer reports and marketing webinars

• Develop strong working relationships with Anza suppliers and internal data and subject matter experts to develop content
• Sit in on relevant supplier and internal cross-functional meetings to identify insights and content opportunities
• Develop a strong understanding of Anza’s products, services, competitors, value proposition, and target audiences

• Collaborate with strategic sourcing and engineering teams to stay informed on supplier data and updates, market and technology changes, and platform insights
• Partner with the product marketing team to obtain data analysis, platform visuals, and customer insights for content writing
• Partner with the marketing designer to identify and develop visuals that enhance written content
• Partner with marketing team members for SEO analysis and to ensure alignment across campaign promotions and assets

• Review content performance with marketing and product teams
• Identify under-performing content and provide actionable recommendations to improve impact and engagement

Required Skills & Experience

• Bachelor's degree
• 3-5 years of B2B writing experience for a technical, business audience

Nice to Have

Core Competencies

• Exceptional written and verbal communication skills
• Proven ability to synthesize and simplify complex technical or data-heavy topics
• Experience interviewing SMEs and conducting independent research
• Strong collaboration and interpersonal skills; comfortable working cross-functionally, internally and externally, and with leadership
• Excellent listening skills and empathy
• Ability to receive and apply feedback effectively
• Strong organizational and project management skills
• Analytical mindset with comfort in interpreting data
• Experience creating slide content for reports or webinars
• Ability to quickly learn new industries, technologies, terminology, and concepts
• A track record of generating original content ideas
• Comfortable with using AI…