Sr Digital Marketing Analyst

Our client is a fast-growing company focused on digital growth, performance marketing, and AI-driven marketing operations. They are looking for a results-oriented Digital Marketing professional to lead demand generation, optimize acquisition channels, and improve marketing performance through data, automation, and experimentation.

The team is composed of cross-functional professionals across Marketing, Sales, Product, Design, and Leadership. Collaboration, innovation, and continuous improvement are central to how the team operates, with a strong focus on measurable business impact and scalable growth initiatives.

Our client is seeking an experienced Digital Marketing professional to drive multi-channel growth strategies, optimize customer acquisition efforts, and improve marketing efficiency through automation and AI-powered workflows.

This role requires a combination of strategic thinking, hands‑on execution, analytical skills, and experience managing performance marketing initiatives across paid, organic, email, SEO, and conversion channels.

• Develop and execute digital marketing strategies across paid, organic, email, content, social, and conversion channels.

• Own demand generation initiatives focused on qualified leads, pipeline growth, customer acquisition, and revenue contribution.

• Manage and optimize email marketing programs using Mailchimp, including campaigns, automations, segmentation, personalization, deliverability, and reporting.

• Plan, launch, manage, and scale paid media campaigns across Google Ads, Linked In Ads, and other relevant channels.

• Lead SEO strategy including technical SEO, on-page optimization, content strategy, backlink growth, keyword expansion, and AI-search visibility.

• Build landing pages, funnels, nurture sequences, and CRO experiments to maximize conversion rates.

• Use AI tools and agents to improve productivity across content creation, research, campaign optimization, reporting, personalization, and workflow automation.

• Build automated reporting dashboards and performance scorecards with clear ROI metrics.

• Continuously test creatives, messaging, audiences, channels, and funnels through structured experimentation.

• Collaborate with Sales, Product, Design, and Leadership teams to align marketing initiatives with business objectives.

• Present insights, forecasts, opportunities, and growth recommendations to leadership stakeholders.

• Manage marketing workflows and campaign execution using Click Up (nice to have).

• Monitor market trends, competitor activity, platform changes, and emerging AI capabilities.

• Improve marketing operations by implementing scalable systems and reducing manual processes.

• Bachelor’s degree in Marketing, Business, Communications, or equivalent experience.

• 5+ years of experience in Digital Marketing, Growth Marketing, Demand Generation, or Performance Marketing.

• Expert-level experience with Mailchimp.

• Strong experience with Google Ads, Linked In Ads, Meta Ads, and paid acquisition channels.

• Deep knowledge of SEO, SEM, keyword strategy, technical SEO, and content marketing.

• Strong understanding of conversion rate optimization (CRO), A/B testing, and landing page performance.

• Experience with analytics platforms such as Google Analytics 4, Google Tag Manager, Search Console, Power BI, Looker Studio, or equivalent BI tools.

• Hands‑on experience with AI/LLM tools such as ChatGPT, Gemini, Claude, or similar.

• Proven ability to use AI agents, prompts, automations, and workflows to improve marketing efficiency and output.

• Experience with automation tools such as Zapier, Make, n8n, Hub Spot workflows, or similar.

• Strong copywriting and campaign messaging skills across email, ads, landing pages,…