Content Strategist

Job Location:

Business Office - Oklahoma City, OK 73102, Position Type:
Full Time, Job Category:
Marketing

The Brand Expression team defines, maintains, and expands the Thunder brand. As a creative partner to the various departments within the Thunder organization, we supply creative solutions, language, and design support for a wide variety of campaigns, using central brands and visual themes that help the Oklahoma City Thunder and Oklahoma City Blue basketball teams connect with our fans locally and around the globe.

As a content strategist, you are independently proactive and highly collaborative, a storytelling connector between the Thunder and Blue brands. You are experienced in the creative process, skilled at finding the story within a brief, and confident communicating ideas from the earliest stages through execution. You are responsible for developing content strategies, narrative positioning, campaign platforms, and concept presentations across multiple projects.

You will partner with designers, editors, producers, and stakeholders to shape ideas, clarify objectives, and build creative solutions that meet the needs of our brand and audiences. This role has variety, and you will help tell the story of our brand through content that is thoughtful, distinctive, and meaningful.

• Manage personal workflow and multiple projects while meeting with team members to understand insights, objectives, and audience needs
• Translate business and marketing objectives into content strategies, narrative frameworks, creative briefs, and compelling concepts
• Generate and develop big ideas for campaigns, brand moments, social content, video, editorial projects, and other storytelling opportunities
• Pitch creative concepts and narratives through presentation decks, verbal presentations, and other strategic communication tools
• Develop early-stage conceptual work, including campaign platforms, messaging territories, storyboards, treatments, mood boards, and sample copy, to help communicate and advance ideas
• Conduct, organize, and synthesize research to identify relevant cultural, audience, brand, and industry insights
• Partner with designers, editors, producers, and cross-functional teams to guide ideas from concept through execution
• Help establish clear narrative positioning, content architecture, and messaging systems that can scale across platforms and campaigns
• Implement process-centric solutions and identify opportunities to improve how content and ideas are developed
• Maintain a strong understanding of the Thunder and Blue brands, their audiences, and the broader cultural landscape
• Perform other duties as assigned

• Bachelor’s degree or equivalent work or military experience valued
• 3–5 years of creative content, strategy, copywriting, editorial, brand, marketing, or related experience in a professional setting preferred
• Strong ability to develop content strategies, narrative platforms, messaging frameworks, and creative concepts
• Ability to turn research, insights, and objectives into clear and compelling stories
• Strong understanding of emerging media, content formats, audience behaviors, and industry trends
• Knowledge of the creative and production process and experience collaborating across a project’s journey from idea through delivery
• Strong writing, editing, presentation, and verbal communication skills with attention to detail
• Ability to develop and present ideas through creative briefs, presentation decks, mood boards, storyboards, treatments, and other materials that communicate high-level concepts
• Ability to receive and apply direction and feedback to strengthen or evolve creative concepts
• Ability to work effectively under deadline…