Marketing Specialist​/Content & Communication

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Marketing Full-time Regular Oklahoma City, OK, US

2 days ago Requisition

Not a Remote position

The Marketing Specialist – Content & Communications is responsible for developing, writing, designing, editing, and executing marketing communications that support WEOKIE Federal Credit Union’s overall marketing strategy.

This position focuses heavily on marketing copywriting and communications across email, website, digital campaigns, social media and other member-facing channels. The role requires strong writing and editing skills, consumer marketing instincts, and the ability to translate products, services and promotions into clear, engaging, benefit-focused messaging. The position also supports social media content creation, basic graphic design and layout, campaign execution, and other day-to-day Marketing Department needs.

Assists the Director of Marketing in developing, coordinating, executing and reporting on marketing campaigns and communications across multiple channels.

50% – Marketing Content & Communications: Develop, write, edit and proof engaging marketing communications for email, website, campaigns, advertising, branch materials and other member-facing channels. Translate products, services, offers and information into clear, compelling, benefit-focused messaging that reflects WEOKIE’s brand voice and encourages action.

20% – Social Media Management & Content Creation: Manage WEOKIE’s day-to-day social media presence, including planning, creating, scheduling and publishing brand-appropriate content. Responsibilities include writing copy; creating basic graphics, photography and video; maintaining content calendars; monitoring comments and direct messages; responding to and assisting members and the public in WEOKIE’s brand voice; and routing service issues appropriately. Monitor performance and analytics, identify trends and use data and engagement insights to adjust content and strategy as needed.

15% – Campaign & Project Execution: Support the coordination and execution of marketing campaigns and projects, including timelines, deliverables, internal department and vendor communication, implementation and follow-up.

10% – Creative & Design Support: Provide basic graphic design, layout and production support for digital and print materials, including collateral, email layouts, social graphics and other routine creative needs while maintaining WEOKIE brand standards.

5% – General Marketing Support: Assist with reporting, research, events and other Marketing Department needs as priorities change.

• Develop, write, edit, and proof marketing communications across email, website, digital and traditional advertising, campaigns, branch materials, social media, and other member-facing channels. Translate products, services, offers, and information into clear, engaging, benefit-focused messaging with strong headlines and calls to action while maintaining WEOKIE’s brand voice, accuracy, and compliance requirements.
• Reviews and proofs marketing materials for accuracy, consistency, brand standards, messaging, disclosures and compliance requirements prior to final execution or distribution.
• Develop, build, proof, schedule, and distribute email campaigns that support products, services, promotions, member engagement initiatives, and community events. Collaborate with team members on audience segmentation, messaging, layout, calls to action, and campaign performance.
• Collaborate with Marketing team members on campaign strategy,…