Lead Generation Executive

Job Description:

Lead Generation Specialist B2B Technology

Experience:

24 years

Role Overview

We are looking for a results-driven Lead Generation Specialist with experience in B2B prospecting, preferably for technology companies. Your primary responsibility will be to identify relevant companies and decision-makers, engage them through Linked In and email,

and schedule qualified sales meetings.

This is an outcome-focused role. Success will be measured primarily by the number and quality of relevant meetings scheduled—not simply by the volume of messages sent.

Key Responsibilities

• Research and identify companies that match our ideal customer profile.
• Find the right decision-makers and influencers based on industry, company size, geography, department, seniority, and job title.
• Build accurate prospect lists using Apollo, Linked In, Linked In Sales Navigator, and other prospecting tools.
• Conduct outreach through Linked In messages, connection requests, email, and structured follow-up sequences.
• Personalize messages based on the prospect’s role, company, industry, and likely business needs.
• Qualify prospects before scheduling meetings for the sales or leadership team.
• Maintain consistent follow-ups with interested and relevant prospects.
• Keep prospect information, communication history, and meeting status updated in the CRM or tracking system.
• Monitor campaign performance and continually improve targeting, messaging, and response rates.
• Coordinate with the sales and marketing teams to refine target segments and outreach strategies.

Required Skills and Experience

• 2–4 years of experience in B2B lead generation, sales development, outbound prospecting, or a similar role.
• Experience generating leads for technology, SaaS, IT services, software development, or other B2B companies is strongly preferred.
• Strong hands-on experience with Apollo and Linked In.
• Familiarity with Linked In Sales Navigator and other prospecting, enrichment, email outreach, and verification tools.
• Good understanding of organizational structures, job titles, seniority levels, departments, and buying roles.
• Ability to distinguish between a relevant decision-maker, an influencer, and an unsuitable contact.
• Experience building targeted prospect lists and running outbound outreach campaigns.
• Strong written communication skills, with the ability to create concise and personalized messages.