Director Marketing Technology

at Terracon Consultants, Inc. and Subsidiaries in Olathe, Kansas, United States

The Director of Marketing Technology (Mar Tech) is responsible for leading the strategy, implementation, adoption, and management of Terracon's marketing technology stack to drive marketing performance and achieve business goals. This position understands marketing and sales practices and collaborates with IT, operations and sales staff to build, drive adoption, and maintain a Client Relationship Management (CRM) platform as well as other digital platforms.

The role requires a blend of strategic thinking, leadership, communication skills, and technical expertise to align technology with marketing, sales, and business objectives.

• Lead the development, implementation, and adoption of the overall Mar Tech strategy, create roadmaps, and ensure alignment with business, marketing, and sales goals.
• Translate Mar Tech requirements into scalable, integrated solutions that align with business goals across CRM, marketing automation, analytics, company website, internal platforms, and project management software.
• Work closely with teams across the business to ensure technology supports and aligns with their efforts; act as a collaborator and consultant for operations marketing, client development, business sectors, service lines, and national accounts to build functionality that connects and serves in ways that are consistent and flexible.
• Create capabilities and integrate into business processes that increase the success for change and adoption; build feedback loops that help implement requests that make sense for the organization.
• Enable employees to use systems through the building of frameworks, templates, and playbooks to create standardized delivery that is scalable throughout the organization; lead workshops and trainings as needed.
• Build, mentor, and manage a team of Mar Tech professionals.
• Organize and present decisions, tasks, and accomplishments to executives, operations, development, marketing, and client development organizations.
• Provide systems strategy for e-commerce, online lead generation, and other opportunities to sell services and products online.
• Determine and measure metrics/KPIs to drive business within the company; validate KPIs with operations, service lines, business sectors, and national account program.
• Build relationships with vendors and consultants; oversee selection, integration, and optimization of Mar Tech tools such as CRM, marketing automation, customer data platforms, content management systems, and analytics platforms.
• Stay current with emerging trends in marketing technology, including AI (GenAI and agentic) to drive marketing journeys, personalization, and campaign optimization; introduce new technologies to enhance marketing and sales capabilities.
• Foster a culture of innovation and agility: promote a team environment that values adaptability, experimentation, and problem-solving.
• Manage risk related to projects; ensure contracts are signed and fully executed before commencing work; monitor adherence to corporate risk policies and practices.
• Communicate safety initiatives, rules, and guidelines for the Office; hold managers and employees accountable for following safety rules and guidelines.
• Promote continuous quality monitoring and improvement on projects; ensure best practices are being followed.

• Bachelor's degree in marketing, computer science, or a related field and a minimum of 10 years’ experience in Mar Tech, digital marketing, sales management, or related experience; or in lieu of a degree, a minimum of 14 years of related experience.
• Proficiency with Mar Tech tools such as CRMs and marketing automation and sales tracking platforms, and a strong understanding of data flows and integrations.
• Exceptional communication, strategic thinking, leadership, project management, and critical thinking skills.
• Valid driver's license and a willingness to travel as needed.

Terracon is an EEO employer. We encourage qualified minority, female, veteran and disabled candidates to apply and be considered for open positions. We do not discriminate against any applicant for employment, or any employee because of race, color, religion, national origin, age, sex, sexual orientation, gender identity, gender, disability, age, or military status.

Valid driver's license and willingness to travel as needed. For full info follow application link.