Senior Ecommerce Manager

Senior Ecommerce Manager We are looking for a commercially driven Senior Ecommerce Manager to take ownership of our online trading performance and play a pivotal role in the continued growth of our ecommerce channel. This is a hands-on, high-impact role where you will shape how customers shop online, driving conversion, increasing average order value, and maximising revenue through data-led trading decisions and onsite optimisation.

Working closely with senior leadership and cross-functional teams, you will turn insight into action and ensure our digital experience is continuously evolving to deliver commercial growth. What Youll Be Doing Website Management and Optimisation Oversee the day-to-day management of the custom-built website, including search, merchandising, recommendation zones (via XO), and page optimisations (via Contentful). Manage banner changes, Product Listing Page (PLP) builds, and other site updates.

Trading Strategy Development and Execution Collaborate with the senior leadership team to plan, build, and execute the trading strategy for both external and own brands. Focus on supporting revenue delivery by optimising Average Order Value (AOV) and Conversion Rate (CVR). Trade and Promotional Calendar Management Manage the trade and promotional calendar, working closely with marketing and buying teams to effectively execute campaigns and meet business objectives.

Data Analysis and Reporting Use data from Google Analytics 4 (GA4) to generate detailed reporting for stakeholders, providing actionable insights on key performance metrics such as CVR%, AOV, and bounce rate. Own key reporting streams, providing updates to the senior leadership team. Website Optimisation via Data and Tools Analyse website performance using GA4, XO, and other tools. Provide solutions to optimise the site.

Collaborate with the development team to implement technical initiatives that enhance the customer experience and journey. Google Tag Manager (GTM) Management Be hands-on in Google Tag Manager, including uploading, deploying, or removing tags. Support for International Expansion Collaborate with the senior leadership and development team to support the technical and onsite elements of expanding into new territories. Team Collaboration Work closely with buying, merchandising and wider teams to understand stock levels and incoming product, aligning marketing strategies and ensuring the website reflects product launches.

Provide feedback to the teams to manage risks and maximise opportunities. Build relationships with key teams across the business, including marketing, buying, logistics, and customer services, to foster a continuous feedback loop and optimise website performance. Share insights into stock, product range, and competitive offerings to improve the overall customer experience.

What Were Looking For Proven experience in an ecommerce trading or ecommerce management role, or an experienced Manager ready for their next step. Strong commercial mindset with a focus on driving growth, performance and continuous improvement in a fast-paced, high-growth environment. Highly data-driven, with strong experience using GA4 and the ability to translate data into clear, actionable trading recommendations. Proven track record of improving onsite KPIs such as CVR, AOV and engagement metrics through testing, optimisation and cross-functional collaboration.

Strong understanding of onsite merchandising, digital trading and customer journey optimisation (experience with custom-built ecommerce platforms desirable). Confident working across multiple teams, with excellent stakeholder management skills and the ability to influence and gain buy-in at all levels. Strong communicator with the ability to present insights, performance updates and recommendations clearly and confidently. Highly organised, proactive and able to manage multiple priorities in a fast-moving environment while delivering against deadlines.

Strong problem-solving skills with the ability to identify opportunities, propose solutions and see initiatives through to completion. Exceptional attention to detail with a strong focus on producing…