Sales Manager WA

Position Title:

Sales Manager WA

Location:

Perth Work Arrangement:
Hybrid/Field Employment:
Permanent Full Time January 2026 Start Come build something that matters.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World. Sound like you?

Join our top-notch team of more than 43,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT, BLACK+DECKER, SIDCHROME, STANLEY and CUB CADET.The Job As Sales Manager – WA, you will lead our WA sales team with a strong focus on profitable growth, commercial performance, and customer development. This role is responsible for developing and executing state sales plans, strengthening key customer relationships, and building a high-performing team culture that delivers results.

You will also:

Lead, coach and develop the WA sales team to drive accountability, capability and high performance.

Develop and execute state sales strategies to deliver revenue growth, margin improvement and market share gains.

Oversee and analyse state sales performance, identifying opportunities to improve profitability and commercial outcomes.

Build and execute customer growth plans with a focus on key accounts and strategic end users.

Target the strategic end users with clear growth plans and measurable outcomes

Drive disciplined sales execution, including call planning, pipeline management and sales cadence.

Expand margins through directional selling, pricing discipline and effective product mix management.

Use sales and financial data to inform decisions, track performance and optimise return on effort and investment.

Partner closely with internal stakeholders to ensure strong execution across sales, forecasting and customer support.

The Person You love to learn, grow and be recognised for your valuable contributions. You are energised by leading people, building capability and delivering strong commercial outcomes. You are not intimidated by innovation. In fact, you embrace it. You also have:

Proven experience in a sales leadership role, with responsibility for leading, coaching and developing a high-performing team.

Strong people leadership and management capability, with the ability to set direction, build accountability and lift team performance.

Demonstrated experience in strategic sales, business development and customer relationship management.

Strong commercial and financial acumen, with the ability to interpret sales data, manage margin performance, and make sound business decisions.

Experience developing and executing sales plans that deliver both revenue growth and profitability improvement.

Confidence in analysing performance metrics, identifying trends and translating insights into action.

Strong coaching capability, including training team members on product features, benefits and value-based selling.

Proficient in using business systems such as Microsoft Office, SharePoint, Salesforce, or similar CRM/reporting platforms.

A proactive, results-driven leadership style with the ability to influence, motivate and drive execution.

Experience or exposure in the Tool Industry, Construction, or a similar environment would be highly regarded.

What You Get Discounts on Stanley Black & Decker tools and other partner programs.

Discounts on groceries and retail purchases through Perkbox.

Additional Parental Leave benefits.

Additional leave, including an annual Mental Health and Wellbeing Day.

One day of volunteer leave with Disaster Relief Australia.

Access to Linked In Learning.

Fully maintained company vehicle.

And More We want our company to be a place you’ll…