Marketing Operations & Analytics Manager

Title: Marketing Operations & Analytics Manager

Reports to: Director of Brand Experience

Department: Marketing and Communications

Organization Level: Manager

Location: Omaha, NE

Positions Supervised: None

Travel Required: Occasional as to attend annual convention and seminars, less than 25%

Compensation: Salary exempt; based on experience

Office

Hours:

Monday-Friday, 8am-5pm

Framebrand works with franchisors to improve how their businesses run day to day and how they grow over time. We connect the key parts of a franchise business, from territory planning and lead generation to sales, service, and ongoing support, so each location operates more effectively.

Our ASCEND platform brings these elements together to help franchisors make better decisions, improve performance across locations, and scale with consistency. Whether launching new markets or refining existing operations, Framebrand supports brands in driving stronger results and long-term profitability.

As a Marketing Operations & Analytics Manager, you are responsible for managing and optimizing lead management processes, customer journeys, and marketing automation across the brands Framebrand supports, including Signal, Filtergo, Next In Leadership, and TALENT next. You oversee Hub Spot workflows, analyze funnel performance, and identify opportunities to improve operational efficiency, lead progression, and conversions. Working across departments, you ensure systems, processes, and data support a seamless customer experience and measurable business results.

• Build, manage, and optimize Hub Spot workflows that automate pre-sale, onboarding, and offboarding journeys across all brands, including testing and troubleshooting automation issues.
• Evaluate customer journey maps and implement improvements based on performance data and customer behavior.
• Document and maintain customer journey maps, workflows, and lead management processes to support consistency and scalability.

• Analyze lead performance by brand, source, and journey stage to identify bottlenecks, reduce drop-offs, improve conversion rates, and maximize return on investment.
• Manage lead capture, tracking, and reporting for B2C initiatives, including franchise owner microsites and other lead generation channels.
• Analyze lead movement between Next In Leadership, TALENT next, and franchise brands to ensure accurate tracking, appropriate routing, and effective transitions.
• Partner with Franchise Development and other departments to refine lead qualification criteria and sales funnel stages.

• Develop and maintain reporting dashboards that provide visibility into lead activity, funnel performance, conversion rates, and customer journey effectiveness.
• Maintain data integrity within Hub Spot, including lead records, lifecycle stages, segmentation, and reporting accuracy.

*** This job description does not contain a comprehensive listing of activities, duties or responsibilities that are required of the position. Other duties, responsibilities, and activities may change or be assigned at any time due to organizational needs.

• Bachelor’s Degree in Business, Business Analytics, Information Systems, Marketing, or related field, or equivalent practical experience.
• 3–5 years of experience in marketing operations, business operations, CRM management, process optimization, data analytics, or related field.
• Hands‑on experience with Hub Spot or a comparable CRM and marketing automation platform.
• Experience building automated workflows, managing lead processes, and analyzing sales funnel performance.
• Understanding…