Campaign Analytics Manager

Position Overview

Invictus is seeking an experienced Campaign Analytics Manager to lead advanced analytics supporting credit card marketing, offer segmentation, and campaign performance optimization. This role focuses on delivering actionable insights that drive profitable portfolio growth through data driven decision making.

The Campaign Analytics Manager will manage complex marketing analytics initiatives across existing and prospective cardholder populations, working closely with risk, finance, and business stakeholders. This role is highly analytical, business facing, and central to shaping segmented offer strategies, usage growth, and retention performance.

This is a hybrid role based in Omaha, Nebraska, initially structured as a 1099 engagement with the opportunity to convert to a full time W2 position after six months.

• Lead and execute analytics supporting segmented credit card offer and campaign strategies
• Manage complex data programming and analysis to identify profitable customer and prospect segments
• Analyze behavioral, demographic, credit risk, and third-party data to support targeting decisions
• Design and evaluate marketing tests and test and learn strategies across the cardholder lifecycle
• Partner with leadership to assess and refine strategies aimed at increasing card usage and retention
• Evaluate and enhance statistical models developed by vendors or internal teams
• Develop independent engagement models and scorecards supporting spend, retention, pricing, and targeting
• Monitor and validate model performance in alignment with governance standards
• Build sophisticated SQL queries to identify underperforming segments and optimize campaign universes
• Support campaign performance analysis across direct mail, digital, mobile, call center, branch, and statement channels
• Develop financial and profitability models to evaluate performance by segment, vintage, and product
• Support development of account and product level P and L analysis for portfolio management
• Interpret analytical results and clearly communicate findings and recommendations to decision makers
• Collaborate with Credit Risk, Finance, and other teams to ensure consistent and accurate reporting

• Bachelor’s degree in Economics, Finance, Statistics, Engineering, Computer Science, or a related quantitative discipline
• Minimum of five years of experience supporting credit card or consumer lending analytics within financial services
• Experience spanning marketing analytics, performance evaluation, optimization, and business strategy
• Minimum of three years of experience managing analytics projects or initiatives
• Strong hands‑on expertise in SQL and Tableau with experience working on large datasets
• Experience with Snowflake is preferred
• Demonstrated experience with statistical analysis including A/B testing, regression, and time series forecasting
• Knowledge of segmentation, predictive modeling, financial modeling, and analytical methodologies
• Experience with model development, validation, and performance monitoring is preferred
• Familiarity with data housing and business intelligence platforms

• Proven experience managing end to end campaign analytics from data extraction through insight delivery
• Strong understanding of how analytics drives marketing strategy and portfolio profitability
• Comfortable engaging with senior stakeholders and translating data into business recommendations
• Detail oriented with the ability to balance analytical rigor and execution speed
• Collaborative mindset with the confidence to influence cross functional partners
• Engagement Type: 1099 contract
• Work Model:
  Hybrid based in Omaha, Nebraska

Invictus Strategy & Solutions is unable to provide sponsorship at this time. All applicants must be legally authorized to work in the United States without current or future sponsorship requirements.

The pay range for this role is:

80 - 80 USD per hour (Hybrid (Omaha, Nebraska, US))