Sr. Manager, MarTech, Email & Digital Operations

Sr. Manager, Mar Tech, Email & Digital Operations

Join to apply for the Sr. Manager, Mar Tech, Email & Digital Operations role at FNBO.

This role manages Marketing Technology operations, systems, and projects across the entire life cycle from exploration to deployment and ongoing management. With a strong foundation in marketing operations, you will translate business objectives into practical technology solutions while maintaining unwavering focus on customer experience excellence.

You will develop and execute the Mar Tech roadmap for digital marketing, overseeing a comprehensive technology stack including the Zeta Marketing Platform, Adobe Experience Platform, and various content creation tools. This position requires deep expertise in email marketing channels, marketing automation strategies, and data-driven campaign orchestration to deliver personalized customer experiences at scale.

Supporting a team of marketing technology specialists, you'll serve as the operational bridge between marketing objectives and technical implementation, ensuring efficient processes and seamless integration across platforms and departments. Success in this role requires balancing operational excellence with technical understanding, while maintaining strong vendor relationships and people leadership skills.

The ideal candidate will demonstrate exceptional ability to optimize marketing operations, build collaborative relationships across business units, lead process improvements, and consistently deliver measurable business results through operational efficiency and data-driven decision making.

• Oversee our Marketing technology stack and the related workflows and processes, ensuring our existing processes are well-supported and that we are building for the future. Technology areas include:
  Content creation and localization tools: such as Adobe AEM, Creative Cloud, Target;
  Social & Media content as well as CX Playback monitoring tools (Medallia DXA, etc.);
  Campaign Management and execution tools (Zeta Marketing Platform, Adobe Experience Platform, Adobe Launch, Bitly);
  Marketing automation platforms used for campaign orchestration, audience segmentation, and personalized customer journeys (Zeta Marketing Platform);
  Work with our Data team to build and maintain our digital analytics (Adobe Analytics);
  Responsible for daily maintenance and set up of segment logic, defining offline to online capabilities with segments, and integration with other Mar Tech data stacks;
  With marketing leadership, assist in defining the longer-term vision, architecture, and related design principles for Mar Tech;
  Effectively partner across all Marketing and UI/UX teams to understand the unique business and product needs of each business unit and ensure the technical strategy meets those requirements;
  Prioritize and manage multiple projects simultaneously in a fast-paced environment;
  Act as a liaison into IT team on larger digital marketing/integration projects;
  Coordinate data collected through digital marketing and transfers to/from Enterprise Data Warehouse;
  Facilitate digital marketing tagging and set up via tag management system;
  Responsible for execution of email marketing channel, as well as strategy with marketing leadership;
  Oversight of cardholder alerts delivered via third party email/text partners;
  Manage initiatives for cross platforms production to ensure consistency and connectivity with internal and external stakeholders and project managers;
  Retargeting logic set up and maintenance across media partners and integration into FNBO systems;
  Vet new technology solutions.

Research trends and stay on top of industry benchmarks.

• Strong technical mindset: ability to carry technical conversations with our data science and IT engineering teams.
• Strong knowledge of all phases of creative development and content production practices to guide successful outcomes.
• Experience effectively managing relationships with external technology vendors to define strategic priorities and ensure best customer support.
• Experience with Adobe or Google platforms, tagging and measurement platforms, testing new…