Senior Manager - Marketing Measurement Strategy and Testing

Company Description Linked In  is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.​Join

us to transform the way the world works.

Job Description This role is posted in multiple countries, including the US. If you apply, your application and personal information will be retained in accordance with our legal retention obligations (for example, we are legally required under US law to retain hiring records for each position posted in the US for at least two years from the date of the hiring decision), which may impact our ability to honor application deletion or personal data deletion requests.

This role can be based in Toronto, or across approved U.S. locations outside of the New York City and San Francisco Bay Area.

At Linked In, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. This role may be remote or hybrid. At Linked In, hybrid roles are performed both from home and from a Linked In office on select days, as determined by the business needs of the team. Remote roles are performed from the designated home work location upon time of hire, and any changes to this home work location requires a review of remote status and approval.

This role will report within the Marketing Measurement team that oversees measurement frameworks, strategy, and testing across all Linked In business units. The team ensures the latest in measurement methodologies are applied to unlock marketing growth and deliver against our business goals

The main portfolio for this role will focus on developing our Attribution programs for performance management in our Field and Enterprise B2B business space. We expect the candidate to have a solid understanding of attribution frameworks around multi-touch attribution, customer churn, LLM-based attribution models, and their utility for performance management, goal setting, and campaign optimization for business adoption.

The Sr Manager, Measurement Strategy will build strong cross-functional relationships across Data Science, Demand Gen Ops, Marketing performance, and FP&A to build our models that reflect the needs of the business and the value it will bring.

Key Responsibilities Become the program manager and ‘go-to’ for our in-house attribution model, leading its adoption and roadmap to scale across Linked In globally

Driving organizational adoption, alignment and change management for attribution methodologies.

Present measurement outcomes and investment recommendations to key decision makers

Manage and own a multi-year implementation roadmap for attribution capabilities incorporating different goals, requirements, and timelines.

Managing cross-functional dependencies, prioritization, and execution across teams.

Establishing governance, operating rhythms, success metrics, and executive updates.

Driving accountability for milestone delivery and adoption outcomes.

Identify B2B customer lifecycle stages and partner with Data Science teams to design models that help identify marketing effectiveness against each stage

Collaborate with DGOps, Data Science, Measurement Testing and Marketing teams to build a unified roadmap and key deliverable milestones

Bring subject matter expertise to evolve existing methodology and enhance our model capabilities, with support…