Marketing Event Specialist

The Marketing Event Specialist will be the “face” and “voice” of the brand for CQuence Health and its holdings and portfolio companies, leading, planning and executing customer events. This role is responsible for multiple projects and clients simultaneously, with an impact on customer service, client retention and lead generation. Specifically, the Marketing Event Specialist executes events that are part of the company’s customer experience strategy, including but not limited to: educational webinars, seminars, trade shows, sponsor ships, Advisory Council and CQ Summit events.

The Marketing Event Specialist works as an integral member of the marketing team, while being accountable to customer-facing teams and focused on event logistics, driving thought leadership, improving brand awareness and enhancing the customer experience.

• Develop and implement annual event strategies to position CQuence Health and its holdings and portfolio companies to achieve their marketing goals.
• Have a passion for continuing education and a desire to share our mission by leading educational webinars and events for our customers and prospects.
• Meet and greet customers at live events, introduce speakers, talk to customers via the phone during webinars.
• Research and source high-quality speakers in the healthcare industry, particularly in radiology/imaging.
• Manage the CME accreditation process for companies
• Develop and implement annual strategies to engage the company’s Customer Advisory Council and CQ Summit events; host annual in-person meetings as well as virtual meetings.
• Communicate on behalf of executives as it relates to events, both internally and externally.
• Write and design content to support event promotions and marketing automation efforts.
• Repurpose event content into marketing blogs, collateral, etc.
• Contribute to social media content, including video projects.
• Track results and ROI of activities and manage event budget.
• Research and develop tradeshow/sponsorship strategies for CQuence’s holdings and portfolio companies to align with their revenue generation and brand awareness goals.
• Coordinate and support trade shows and sponsor ships, including managing pre-show and on-site communications and logistics. Train and work with internal teams to position exhibitor sponsor ships as successful lead generation activities.
• Contribute to and help plan CQuence’s internal events, including State of the Union and Ignite, to bring our internal strategy to life and elevate the employee experience.
• Create and maintain an internal event infrastructure that helps streamline processes and makes each event more efficient.
• Develop strong, collaborative relationships with internal and external resources, including working with sales, service and leadership teams, to ensure customer and employee needs are met with regard to events.
• Work with vendors, demonstrating accuracy and efficiency in contract negotiation and financial reconciliation (process invoices, reconcile monthly with accounting, regulatory reporting).
• Required to adhere to hospital credentialing including, but not limited to, annual immunizations, drug screening, background checks, etc. as dictated by sited Joint Commission policy.
• Remain drug free and abide by the Drug Free Workplace Policy.

• Education: Bachelor's Degree or equivalent work experience in journalism, business, public relations, communications or related field. Healthcare marketing experience preferred.
• Experience in event management, inbound marketing, email and social media.
• Strong writing skills required for creating customer communication and event promotions.
• Organized, detail-oriented and excellent at project management.
• Experience…