Senior Performance Marketing Manager

Remote (US)

Full time

R26-2329

Where you’ll work:

Remote (US)

Marketing at Go To

At GoTo, our Marketing team shapes the company’s presence, voice, and vision—both inside GoTo and around the world. We use innovative, AI-driven insights and tools to connect with customers in meaningful ways and help grow our business. Here, creative problem‑solving and fresh ideas are always encouraged and appreciated as we find new ways to share our story. Join our team, where your creativity and curiosity help us reach and inspire customers everywhere.

About the role

Every paid dollar we spend should move Grasshopper closer to its revenue goals, and you’ll be the person who makes sure it does. As our Senior Performance Marketing Manager, you’ll own the strategy across paid search, paid social, and programmatic, and you’ll dig into the data to find what’s really driving growth. Funnel visibility, experiments, attribution, incrementality; you’ll roll up your sleeves to drive this forward, working alongside our agencies and teams across the business.

If you love turning numbers into smart moves and consider yourself a self‑starter, you’ll fit right in!

Your Day to Day

As our Senior Performance Marketing Manager you would be working on

Paid go-to‑market strategy

• Owning the end-to-end paid go-to‑market strategy across paid search, paid social, and programmatic, and keeping it aligned with broader marketing and business objectives.

• Managing and allocating the paid media budget across channels, and optimizing for efficiency and performance against revenue and pipeline targets.

• Directing agency partners and internal stakeholders across, setting clear priorities, testing roadmaps, and performance standards so each channel is accountable to clear goals.

• Evaluating new channels, platforms, and tactics, including how AI‑powered discovery is changing paid media, and deciding where to invest next.

• Developing testing roadmap from creative, audiences, channels, platforms, etc. based on data‑driven insights and industry wide best practices.

Analytics, measurement, and insights

• End-to-end funnel visibility: building and maintaining a clear, trusted view of the full funnel from impression to click to conversion, and identifying where performance breaks down.

• Performance reporting: owning channel reporting and dashboards, working alongside agencies and data partners to ensure the numbers are accurate, consistent, and decision‑ready.

• Experiment design and analysis: designing structured tests across channels, creative, audiences, and bidding strategies, defining success metrics up front, and analyzing results with statistical rigor.

• Attribution and incrementality: evaluating how each channel contributes to revenue, running incrementality and lift testing, and challenging platform‑reported results with independent analysis.

• Insights and recommendations: translating complex data into clear business narratives, with specific recommendations on budget, channel mix, and next steps for marketing leadership and cross‑functional partners.

What We’re Looking For

As our Senior Performance Marketing Manager your background will look like

• 7+ years of experience in paid media or performance marketing, with hands‑on expertise in at least two of the following: paid search, paid social, or programmatic.

• A strong analytical foundation: you’re deeply rooted in data and comfortable going from raw data to insight on your own, using tools such as GA4, SQL, BI and dashboarding tools, and Excel.

• Demonstrated experience designing and analyzing experiments, and applying attribution and incrementality methods (such as holdout tests, geo‑lift, or marketing mix modeling) to inform budget decisions.

• A proven track record of owning and allocating multi‑channel budgets…