Annual Giving Direct Marketing Gift Officer

Annual Giving Direct Marketing Gift Officer

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Position Title: Annual Giving Direct Marketing Gift Officer
Supported by: Director of Development
FLSA Status: Exempt, Full-Time

Food Bank for the Heartland has connected our communities with food, resources, and hope since 1981. The fight against hunger is our ongoing, collaborative effort. We work with individuals, organizations, food manufacturers and distributors, grocery stores, the USDA, and Feeding America to procure food and purchase food to supplement donations. Through the collective power of our leadership, employees, partners, volunteers, and donors, we can reach more communities, serve more people, and address food insecurity more directly and effectively.

As new needs arise, we are ready.

Every service we provide, program we offer, and decision we make is rooted in our core Mission, Vision, and Values.

The Annual Giving Direct Marketing Officer works to identify, cultivate, solicit, and steward annual gift support and build the pipeline of donors for the Food Bank. This position manages a comprehensive, strategic annual giving program, including direct marketing, digital marketing, days of giving campaigns, and special third-party virtual campaigns. The Annual Giving Officer engages donors through robust campaigns utilizing direct marketing, online/electronic tools, monthly giving, matching gifts, and peer-to-peer opportunities, while enhancing donors’ experiences with Food Bank for the Heartland.

The position provides strategic, short-medium- and long-range planning for growing the annual giving program and meeting fundraising goals while fostering the growth of best practices in annual giving at the Food Bank. The Annual Giving Officer participates in donor relations activities and supports tools and initiatives that convey gratitude and outcomes of gifts to the Food Bank.

• 60% Annual Giving Direct and Digital Marketing
  • Build and implement strategic and tactical plans for achieving annual giving goals and metrics.
  • Develop and maintain understanding of best practices and industry trends around direct marketing practices.
  • Serve as liaison to direct marketing vendors and other contractors to create and implement full year direct marketing strategies and plans to ensure execution of fundraising appeals and achieving fundraising targets.
  • Manage relationship with direct marketing vendors providing the day-to-day coordination and approval between vendors and External Affairs.
  • Develop annual giving budget and manage expenses within approved budget for direct marketing efforts.
  • Manage internal and third-party peer-to-peer virtual events by working with event organizers, assessing needs, and coordinating appropriate technical support.
  • Produce online donation forms, peer-to-peer virtual campaigns, matching gifts campaigns, and appropriate processes within each to include fund restrictions, direct and digital marketing specific prospect list builds.
  • Manage sustainer monthly gift campaigns to include communication, cultivation, solicitation, and stewardship activities for monthly donors.
• 30% Annual Fund Reporting and Stewardship
  • Collect, analyze, and report on data to inform annual giving strategies and evaluate their impact and success. Manage dashboards concerning annual giving and virtual campaigns.
  • Support stewardship and donor relations activities including the use of platforms supporting broadcast email, video capabilities and drip marketing campaigns.
  • Participate in Prospect Management initiatives to deepen individual portfolios and build an overall donor pipeline by identifying prospects for monthly giving and prospects that are ready to be in the research phase for capacity growth.
  • Capture new information for entry into our donor database regarding Monthly donor’s interests, relationships, life events and information about capacity for philanthropic giving.
• 10% Database and operational Support
  • Collaborate with Data Base Manager and CRM provider on best practices and implementing innovative tools concerning the…