Accountant, Tax Accountant, Public Accounting

Qualified Accountant (Client-Facing) Location: South East London (East Croydon monthly office visit once established)
Salary: Up to £60,000 + Company Car + Expenses + Benefits
Job Type: Full-time Permanent
Working Pattern: Hybrid (client visits, home working & monthly office visit)
Please Note Essential Requirements To be considered for this role, you must have:

• ACA, ACCA or ICAS qualification (or equivalent)
• A full UK driving licence
• Full right to work in the UK (no sponsorship available)
• A minimum of 10 years' post-qualified accountancy experience

The Opportunity We are recruiting on behalf of a well-established and growing accountancy practice supporting more than 3,500 SME clients across the UK.
This is an excellent opportunity for a qualified accountant who enjoys building relationships with clients rather than preparing accounts. You'll review draft year-end accounts prepared by a central technical team before meeting directly with business owners to explain the figures, answer questions and provide trusted financial guidance.
You'll become the main point of contact for your portfolio, developing long-term relationships and ensuring clients feel informed and supported throughout the year.

Key Responsibilities

• Meet clients to review and discuss draft year-end accounts.
• Conduct meetings in person, via Zoom or by telephone.
• Build and maintain strong relationships with your client portfolio.
• Liaise with the technical accounts team regarding queries and amendments.
• Explain financial information in a clear, practical and understandable way.
• Manage a scheduled diary of client appointments.
• Provide daily activity updates as required.

Typical Clients

You'll work with a varied portfolio of SME businesses, including:

• Retailers
• Restaurants and cafés
• Hair and beauty salons
• Pharmacies and newsagents
• Contractors
• Wholesalers

About You We're looking for an experienced practice accountant who combines strong technical knowledge with excellent communication skills.
You'll ideally have:

• ACA, ACCA or ICAS qualification (or equivalent).
• At least 7 years' post-qualified experience within practice.
• Experience working with SME clients.
• The confidence to present financial information clearly to business owners.
• A personable, professional approach with the ability to build lasting client relationships.
• Working knowledge of Corporation Tax, Income Tax, VAT, Payroll, National Insurance and Capital Gains Tax.

This role is ideal for someone who enjoys working directly with clients and wants to be the trusted face of the practice, rather than remaining solely in a technical, back-office position.
What's on Offer

• Salary up to £60,000.
• Company car.
• Expenses covered.
• Hybrid working.
• Client meetings arranged for you.
• Draft accounts prepared by a dedicated technical team.
• Laptop, mobile phone, printer and full business support.
• Monthly visit to the East Croydon office once established.

Why Apply? This is a fantastic opportunity to join a respected and expanding accountancy practice that genuinely values long-term client relationships. If you enjoy working with people, building trusted partnerships and making a real impact with SME businesses, we'd love to hear from you.