Financial Controller

At BELAY, we are a team of impossibly talented, endlessly passionate, and uncomfortably generous people, united by a common denominator:
We live to serve. We focus on our clients' needs, and help them grow there businesses!

These roles are open to candidates in U.S. Eastern or Central Time Zones.

We are looking for Controllers to serve as trusted advisors and fractional Controllers for our small- to mid-sized business clients. They act as strategic partners, aligning financial services with client goals for growth, profitability, and compliance. By combining technical expertise with business insight, they guide owners through financial decision-making while collaborating closely with internal accounting team members to deliver high-quality financial support.

Our Controllers are professional, detail-focused, and adaptable to evolving technologies and business needs. They proactively identify opportunities for improvement, connect clients with additional resources, and deliver consistent, high-quality service. Internally, they contribute to process improvements, cross-functional collaboration, and operational excellence to support both client success and firm-wide growth.

As a BELAY Controller, you will professionally represent the company in all virtual and in-person interactions. You are expected to exemplify our mission, vision, and core values daily, fostering a collaborative and positive team environment.

• Serve as the primary point of contact and trusted advisor for clients, leading financial review calls
• Serve as a key resource for complex client accounting matters and provide guidance on accounting decisions raised by both clients and internal accounting team members
• Provide proactive insight by identifying risks, opportunities, and compliance considerations to support client growth
• Monitor client engagement health and identify opportunities for additional support, resources, or services as appropriate
• Partner cross-functionally to ensure client needs are met with professionalism and timeliness
• Partner closely with Senior Accountants, Staff Accountants, Bookkeepers, and alongside CFOs to ensure accurate, timely, and high-quality client deliverables
• Provide accounting guidance and subject matter expertise related to complex client needs and financial matters
• Support workflow coordination and prioritization in partnership with leadership
• Contribute to a collaborative, accountable, and service-oriented team environment
• Share knowledge, best practices, and process improvements to support overall team effectiveness

• Identify and implement process improvements that enhance efficiency while maintaining compliance
• Contribute to internal training resources, process documentation, and knowledge-sharing initiatives
• Participate in internal initiatives that support strategic goals and evolving client needs
• Stay informed on industry trends and emerging technologies to continuously improve client service delivery

This role requires a motivated and trustworthy self-starter with strong communication and technological skills, who thrives independently and as part of a team, and is willing to roll up their sleeves to get the job done! Our ideal Controller is flexible, creative, well-organized and will conduct relational and efficient coaching at all times.

• Bachelor’s degree in Accounting, Finance, Economics, or Business
• 6–8 years of progressive accounting experience
• Strong Controller-level expertise, including explaining financial statements, interpreting KPIs and understanding forecasts and budgets
• Expertise in financial close processes and best practices
• Proficiency with accounting and business platforms (e.g., Quick Books Online, Fathom, Shopify, Cin7, Amazon)
• Experience advising small businesses in industries such as inventory-based retail/e-commerce, creative/project-based companies, or technology startups
• Familiarity with accounting and tax methodology, as well as small business economic trends.
• Demonstrated ability to manage utilization, staffing, and profitability
• Strong leadership, coaching, and interpersonal skills, with a proven ability to inspire high-performing teams
• Track record of delivering exceptional client service and strategic guidance to small businesses and startups

BELAY is a remote-first organization. This role requires a dedicated home office, regular use of virtual collaboration tools, and a work…