Executive and Personal Assistant to CEO

Who We Are

Parenting isn’t picture-perfect. It’s messy, hilarious, exhausting, and life-changing — sometimes all before noon. That’s where we come in.

Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker — the Nose Frida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.

We don’t shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional roller coaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable.

You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.

Under Hirschhorn’s leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME’s 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we’re helping parents everywhere feel a little more human and a little less alone.

We are seeking an Executive & Personal Assistant who will serve as a trusted partner to our CEO, supporting a fast‑paced, high‑growth business while seamlessly managing the day‑to‑day logistics of her professional and personal life. This role requires exceptional organization, discretion, anticipation, and the ability to operate independently with sound judgment. The right candidate will be an effective communicator with a flexible, always‑on mindset appropriate for supporting a dynamic CEO.

• Own and manage the CEO’s complex, high‑volume calendar with precision and foresight, coordinating business and personal commitments, internal external meetings, appointments, events, and family logistics.
• Proactively prepare and manage daily and weekly schedules for the CEO, ensuring all activities are accurately reflected on calendars and clearly communicated to executive, household, and personal support teams.
• Maintain accurate, real‑time trackers for meetings, appointments, priorities, and follow‑ups to support efficient decision‑making and time management.
• Coordinate all executive travel in partnership with the travel team, including domestic and international flights, hotels, ground transportation, and detailed logistics.
• Create comprehensive, polished travel itineraries for the CEO and, as needed, family members or travel companions.
• Prepare the CEO for meetings by gathering, organizing, and synthesizing materials, presentations, and key information; proactively flag priorities and ensure adequate preparation time.
• Support the daily office routine by managing materials, printing schedules, organizing the CEO’s workspace, preparing meeting rooms, and ensuring all logistical needs are handled seamlessly.
• Compile, submit, and track expense reports, including timely submission of monthly business reimbursements.
• Partner cross‑functionally with internal teams to ensure alignment, smooth operations, and clear communication across all stakeholders.
• Serve as a central communication hub, facilitating thoughtful, timely, and consistent communication between business and personal contacts.
• Manage business contact information, track key relationships, and support ongoing networking and relationship‑building efforts.
• Run related errands as needed and oversee office and supply inventory for both the CEO’s home office and Frida offices.
• Act as a strategic gatekeeper and thought partner to the CEO, anticipating needs, identifying potential conflicts or pressure points, and proactively proposing solutions to protect time, energy, and focus.
• Manage personal and professional gifting, key dates, and meaningful touchpoints (birthdays, holidays, thank‑yous, special…