Personal Assistant

Be the strategic force behind a $1

Billion+ brand leader's personal operations.

Total Annual Package: Up to USD $72,600 + comprehensive benefits (Base salary + monthly performance bonus of up to 10% of base)

Location: Remote (Global)

Growth path from here is Senior Personal Assistant → Growth in specialized functions. What takes 4-5 years elsewhere happens in 1-2 here.

We've been AI-first since December 2023: Research, comparison and shortlisting run on AI, and every shortlist gets stress-tested against a model before it reaches the CEO. Reading what the CEO actually needs, and who you trust to deliver it, is the judgment that stays yours.

Puffy, a market-leading, nine-figure D2C brand and Top 5 US mattress brand with over $1 billion in sales, is hiring a Personal Assistant to own the CEO's personal operations end to end, covering experience curation, research and sourcing, provider network development, and proactive calendar and task management, reporting directly to the CEO.

This role exists to transform every request into an exceptional outcome, building the provider network and follow-through systems that keep the CEO's personal operations running on autopilot and free his focus for scaling the business.

This is not a role where you take instructions, book the option, and wait to be asked. The scope is scarce: very few Personal Assistants get to build the provider network themselves, set the standard for what a good outcome looks like, and operate with no one checking the work before it reaches the CEO.

Your first 12 months: build a vetted provider network across lifestyle, wellness, automotive and home services that delivers on demand. Develop the research and shortlisting method that makes your options the ones acted on. Secure coveted reservations and coordinate exclusive event access. Design personalised experiences calibrated to a specific set of standards. Manage the personal calendar strategically, anticipating needs before they are articulated.

Own every task from inception to completion, troubleshooting obstacles independently. Shape the future of executive operations at Puffy, where the attention this role frees up goes straight into scaling the business.

This isn't just another assistant role. This is your chance to become a world-class executive operations professional.

You set the standard, build the network, and own the outcomes.

• you decide what a good outcome looks like before anyone describes one. You research, compare and shortlist across products, services and providers, and the options that reach the CEO are the ones you selected. You build and own the relationships with elite service providers that make instant access possible, and that network is yours to design.
• The standard is anticipation, not response — you are expected to surface what nobody asked you to look for, and to act on it. Nothing is reviewed before it reaches the CEO, so your judgment is the last check.

Puffy:
Top 5 Mattress Brand in US with Over $1 Billion USD in Sales

Work with Forbes Council Member CEO

Gain firsthand exposure to strategic decisions and high-velocity execution that drives a global brand

Work from anywhere in the world with meaningful time zone overlap. Structure your environment around your best thinking, whether that's a home office, a co-working space, or our Dubai headquarters (with full relocation, visa support, and 0% income tax if you choose). Your output is your credential, not your location.

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