E-commerce CMO & CFO Mentors

ARE YOU READY TO JOIN OUR COACHING TEAM?

Join SHE-com as a fractional coach and mentor the next generation of female-led e-commerce brands. This is your opportunity to give back, share your expertise, and support meaningful growth—on your schedule.

SHE-com is the fastest growing community for women in e-commerce. We are a movement, not just a program—designed to support, educate, and empower female brand owners across every stage of growth. Our members are driven, passionate, and ready to scale with the right expert support behind them.

An Australian-based community headquartered on the Gold Coast, designed by and for women in e-commerce. We provide coaching programs, events, retreats, and conferences to empower female entrepreneurs at every stage of their journey.

Lisa Jones, a multi-million-dollar brand owner, created SHE-com to support the rapidly growing wave of female-led e-commerce businesses across Australia. Seeing their potential and the lack of tailored resources, Lisa built a space to empower these women to succeed.

SHE-com supports start-ups, scale-ups, and multi-million-dollar businesses with mentoring, training, awards, networking, live events, and curated tools. We provide the resources they need to focus on scaling and thriving in their industries.

By 2025, our community will connect over 75,000 female founders who collectively generate hundreds of millions of dollars in revenue, solidifying SHE-com as Australia’s leading network for women in e-commerce.

You are a current or former CMO or CFO with deep roots in the e-commerce industry. You’ve worked within successful product-based brands and know how to drive results—whether that’s scaling revenue, improving profitability, strengthening marketing strategy, or refining operational performance.

You might be currently employed and looking to share your knowledge through a few hours of impactful coaching each week. Or you might have recently stepped out of a full-time role and are ready to expand your fractional portfolio with more clients and consistent paid work.

You’re someone who leads with strategy and clarity. You enjoy teaching and mentoring. You’re passionate about empowering female founders and want to use your experience to create a ripple effect of success.

This is a paid, contract-based fractional role. We’re looking for experienced e-commerce C-suite leaders—particularly CMOs and CFOs—who can commit between 2 to 5 hours a week to start, with the potential to scale up to 10 to 20 hours depending on demand and fit. You’ll work remotely, mentoring a consistent roster of SHE-com clients over three to six-month engagements. If you’re the right fit, there may also be opportunities for additional coaching calls and strategic support across other parts of our programs.

If you’re ready to contribute your brilliance to a purpose-driven movement, this is your chance.

• 1:1 Strategic
  
  Coaching:
  
  Provide personalised advice and mentorship to a rotating roster of ambitious e-commerce founders
• Growth & Profitability Guidance: Identify key opportunities for revenue growth, stronger margins, or better marketing performance
• Thought Partnership: Help clients think and act like a CMO or CFO, even if they’re not ready to hire one full-time
• Strategic Planning: Support founders with roadmaps, budgets, forecasting, marketing calendars, and more
• Consistent Engagements: Guide clients over three to six-month periods with structured coaching support
• Flexible Delivery: All coaching is remote via video calls, designed to work alongside your existing commitments

• Flexibility: Commit 2 to 5 hours per week to start, with potential to expand to 10 to 20 hours depending on fit and interest
• Paid Contract Role: Hourly compensation as a fractional SHE-com coach
• Minimal Admin: We handle program delivery, client onboarding, and scheduling—so you focus purely on what you do best
• Purposeful Impact: Mentor the next wave of women-led brands with insight that drives real results
• High-Level Community: Work with motivated, scaling founders…