Strategic Business Development Manager, Consumer Health & Wellness

Strategic Business Development Manager, Consumer Health & Wellness

Job Category :
Sales and Marketing

Requisition Number : STRAT
005111

Posted :
November 10, 2025

Full-Time

Remote

Showing 1 location

Winston Salem, NC 27105, USA

SUMMARY

The Strategic Business Development Manager, Consumer Health & Wellness is a cross-divisional growth leader responsible for shaping and advancing Tekni Plex’s presence in the rapidly expanding Consumer Health & Wellness marketplace. This role will report through the Integrated Performance Solutions (IPS) organization with a strong dotted line to the Barrier Protection Systems (BPS) segment for Healthcare
, serving as a bridge between both segments to unlock synergies, align strategies, and drive profitable growth.

This role will lead efforts to identify emerging market opportunities
, develop strategic partnerships
, and align commercial and technical capabilities across Tekni Plex to meet evolving customer and consumer/patient needs in home-based health, diagnostics, and wellness solutions.

This position requires a collaborative and visionary mindset balanced by disciplined execution and someone who can connect insights to action, foster cross-functional collaboration, and position Tekni Plex as a trusted material science innovation partner in the Consumer Health & Wellness ecosystem.

KEY RESPONSIBILITIES

Market Strategy & Opportunity Development

• Conduct market assessments in cooperation with Marketing to define the size, segmentation, and growth potential of the Consumer Health & Wellness category.
• Identify unmet needs, technology gaps, and adjacencies where Tekni Plex can create differentiated value.
• Develop and recommend long-term strategies, business cases, and roadmaps for Tekni Plex’s participation in the at-home healthcare, diagnostics, and consumer wellness markets.
• Translate insights into actionable initiative that may include new product platforms, material development, packaging formats, or strategic collaborations.
• Monitor and interpret trends in consumer behavior, healthcare delivery models, and regulations shaping the Consumer Health & Wellness landscape.
• Serve as the strategic connector between IPS and Healthcare, ensuring shared visibility into opportunities and aligned pursuit strategies.
• This role will be a part of the sales organizations for IPS and BPS to ensure consistent messaging and delivery of strategic objectives.
• Coordinate cross-functional teams (Sales, Product Management, Marketing, R&D/Innovation, Operations, Regulatory, Finance) to evaluate and activate new business opportunities.
• Facilitate joint planning sessions to align priorities, resources, and investment decisions across segments.
• Establish a unified Consumer Health & Wellness growth framework leveraging the combined strengths of IPS’s materials science expertise and Healthcare’s application depth.

Strategic Partnerships & Ecosystem Development

• Identify and cultivate strategic partnerships with key customers, start-ups, and industry collaborators that accelerate Consumer Health & Wellness innovation.
• Represent Tekni Plex at industry conferences, associations, and innovation forums to build visibility and credibility in the category.
• Collaborate with Marketing and Product Management in IPS and BPS to articulate Tekni Plex’s Consumer Health & Wellness value proposition and thought leadership.

Business Case Creation & Decision Support

• Assist in the development of robust business cases to support investment decisions, new product development, or market entry initiatives.
• Partner with Finance and Business Development to model revenue potential, ROI, and risk mitigation for emerging opportunities.
• Provide strategic input to senior leadership on portfolio evolution, capability expansion, and acquisition targets relevant to Consumer Health & Wellness.

Leadership & Influence

• Act as a strategic advisor to both IPS and BPS leadership on the Consumer Health & Wellness market dynamics and strategic choices.
• Drive alignment across internal stakeholders by communicating a clear vision, rationale, and business impact for initiatives pursued.
• Champion a culture of innovation and customer-centric growth…