Sr. Customer Marketing Manager - References

Who we are

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.

Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, and Equipment Monitoring. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term.

We are seeking a strategic and customer-focused Senior Customer Marketing Manager, References to build and scale a world-class customer reference program. This role is pivotal in amplifying the voices of our customers, driving advocacy, and empowering our go-to-market teams with impactful customer stories. You will design and manage the processes and infrastructure that enable our customer advocates to shine, directly influencing Samsara’s growth, retention, and market leadership.

This is a remote position open to candidates residing in the US except the San Francisco Bay Metro Area, NYC Metro Area, and Washington, D.C. Metro Area.

• You want to impact the industries that run our world: Your efforts will result in real-world impact – helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won’t be your last  set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
• You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high‑calibre team that will encourage you to do your best.

• Expand the advocate network: Build a diverse and dynamic advocate base that reflects our global customer footprint. Drive ongoing recruitment through strategic campaigns, collaboration with Sales and CS teams, and direct customer outreach.
• Manage and scale the customer advocate database: Ensure the database is a reliable source of truth with up-to-date profiles and engagement data, enabling internal teams to efficiently self‑serve and find the right advocate for their needs.
• Lead the customer reference program: Evolve the program to meet growing demand across go‑to‑market teams. Maintain and enhance reference management systems in partnership with Marketing Ops, streamline workflows, prioritize requests, and deliver exceptional customer experiences.
• Empower Sales to win more efficiently
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  Integrate references into the sales cycle to boost win rates and shorten deal times. Partner strategically with Sales to deliver the right customer references at the right time through hands‑on support, self‑service options, or ongoing advocate engagements, while ensuring a seamless and positive customer experience.
• Drive program adoption and enablement: Develop documentation, create training materials, and run enablement sessions for cross‑functional teams. Ensure seamless adoption across global regions and address stakeholder issues as they arise.
• Foster advocate engagement at scale: Establish lifecycle‑style approach to continuously engage advocates, going beyond one‑off references or acts of…