Business Development Manager- East

Role Profile

In the United States we currently market our premium quality products under the umbrella master brand of “Truly Family Farms” with grass fed butters and cheeses under the Truly Grass Fed trademarked name, and Oat Milks under the Truly Gluten Free brand name. All of our products are farmed and supplied by our cooperative of small family farmers in Ireland. Given that our emerging brand business continues to grow exponentially, we are in search of an experienced, passionate, goal driven Business Development Manager to grow and manage our Eastern U.S. supermarket and natural channel business.

Reporting to Truly Family Farms Sr. Vice President, this position will work closely with the Truly Family Farms team based in the U.S. as well as the team based in Ireland to contribute to our growth strategy in this important marketing area of the United States. The role will be key in assisting Truly Family Farms Team expand our consumer products portfolio in the U.S. market.

This is an excellent opportunity to join a premium quality emerging brand platform with the support of an established global business.

• Manage existing Truly Family Farms accounts and business primarily within the eastern U.S.
• Target, present and add new authorizations within new distributors and retailers, as well as within existing distributors and retailers
• Work closely with brokers, distributor account managers, and retailer buyer category managers/buyers to gain new item authorizations and placements within retail trade channels
• Collaborate and implement strategies with TGF Business Development team to grow distribution
• Customize customer presentations leveraging syndicated and internal data
• Review, analyse and manage data via internal SAP reporting, Vividly Trade Promotions Management system, and external syndicated data via Circana, SPIN’s and Nielson
• Work closely with Marketing team to deliver and optimize retailer-focused activities
• Develop and execute annual plan/budgets at region and key customer level
• Assist with S&OP forecasting to demand needs
• Prepare and deliver periodic retailer, distributor, and broker business reviews
• Represent Truly Family Farms at national and customer trade shows, including occasional weekends

• Minimum 3 years’ experience in successfully growing perishable foods within retail channels
• Minimum 3 years’ knowledge and successful track record working with key retailers and distributors focused on supermarket channel, natural channel and independents within the Eastern U.S.
• Experience managing brokers to achieve target goals and objectives
• Butter, Dairy Cheese, Deli Cheese and Plant Based Beverage selling experience is highly preferred
• Strong working knowledge and experience of UNFI, KeHE, regional distributors, and wholesalers
• Experience with a successful track record of developing, implementing and managing promotional trade plans to achieve planned incremental volume, ROI, and budgeted trade spend
• Experienced working with internal on-line Trade Promotions Management software programs to manage sales, volume and trade spends
• Start-up attitude with ability to multi-task, and think both strategically and "outside the box"
• A proven ability to recognize opportunities for business expansion within key customers
• Ability to create reports and metrics to track results and prepare and deliver executive presentations
• Experienced in interacting with senior management across various functions of organizations
• Results-oriented and KPI-driven
• Proficient in Microsoft Excel, PowerPoint, Word, Outlook and Teams
• Bachelor of Science Degree preferred
• Position home office based, requiring up to 50% travel

Tirlán embraces diversity, equal opportunity and inclusion. We are committed to building diverse teams where different perspectives drive innovation and growth. We strive to create an inclusive workplace where people can bring their true self to work and achieve their full potential.

At Tirlán we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a wide variety of candidates, and we will give your application consideration, without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, or disability status.

Competitive Salary Package.