Senior Analyst, Marketing Analytics

Employer Industry: Global Employment Solutions

• Salary range of $51,100 — $172,550 USD
• Flexible work-from-anywhere policy, promoting a healthy work-life balance
• Generous flexible paid time off and flexible working hours
• 16 weeks of paid parental leave and mental health support services
• Opportunities for professional growth with a learning budget and stock options
• Collaborative and inclusive company culture with support for underrepresented groups

• Analyze and track the B2B marketing funnel to identify performance trends and drop‑off points
• Develop and refine multi‑touch attribution models to assess channel impact on the buyer journey
• Build and maintain projected lifetime value (LTV) models to forecast revenue potential for customer segments
• Create and manage dashboards for reporting and analysis, utilizing tools like Sigma and Clarisights
• Collaborate with stakeholders to translate analytics insights into actionable business recommendations

• Bachelor’s degree in Marketing, Statistics, Business Analytics, Economics, or a related field
• 3–5 years of experience in marketing analytics, preferably in a B2B SaaS or enterprise environment
• Strong understanding of the B2B marketing funnel and key metrics (MQLs, SQLs, pipeline, CAC, LTV, etc.)
• Proficient in SQL and Excel; familiarity with Python or R for data analysis is a plus
• Fluent in written and spoken English

• Experience working with CRM and marketing automation platforms (Salesforce, Hub Spot)
• Previous remote work experience is considered a plus

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