Brand Manager, Comfort

Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:
* Competitive compensation and benefits, including medical, dental, and vision coverage
* Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
* Financial benefits for retirement and health savings
* Employee recognition programs
* Discounts at Choice hotels worldwide
** About Choice
** Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too.

At Choice, we are united by the simple belief that tomorrow will be
* even* better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.
* Our corporate office locations:
*** North Bethesda, MD** — Located at , our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.
** Scottsdale, AZ** — Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.
** Minneapolis, MN** — Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.
** Field/Remote** — Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.
** Choice’s Cultural Values
** Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity
** Choice’s Leadership Principles
** Act with Intention | Lead with Authenticity | Grow & Deliver
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* JOB SUMMARY:

** Choice Hotels, one of the world’s largest lodging franchisors, is seeking a Brand Manager, Upper Midscale Brands to develop and execute holistic strategies for our flagship portfolio, including Comfort Inn & Suites and Country Inn & Suites. This individual contributor role will focus on driving unit growth, revenue, franchisee profitability, and enhancing guest experiences. The Brand Manager will define and position the brands within their segment and activate strategies across consumer touchpoints
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* KEY RESPONSIBILITIES:

**** Brand Strategy
*** Develop and implement strategies that strengthen the franchisee, consumer, and developer value proposition for Comfort and Country Inn & Suites.
* Act as a cross-functional connector, integrating insights and business needs to deliver cohesive brand strategies.
* Create data-driven reports and compelling business cases for internal and external audiences.
* Continuously evaluate and refine the brand’s economic model to maintain competitive advantage.
* Collaborate with leadership and cross-functional teams to identify trends, optimize performance, and measure success.
* Champion distinctive guest experiences through brand hallmarks, amenities, and service touchpoints.
* Monitor market trends and competitive dynamics to recommend proactive strategies.
** Project & Program Management
*** Develop and oversee project plans with milestones,…