Vice President Product Commercialization

Vice President New Product Commercialization

Final date to receive applications: 30 January 2026

Department: Sales

Employment Type: Full Time

Location: Boston, MA

Compensation: $180K–$200K base + 40% variable commission per annum

The VP, New Product Commercialization (GTM Overlay) owns the Stage Gate process, go-to-market strategy and revenue performance for Zappi’s newest product lines. Operating at the intersection of Product, Marketing, Sales, and Customer Success, this leader drives adoption, captures learnings, and builds the scalable sales motion that transitions new innovations into the core business once product‑market fit and repeatable success are established.

• Accelerate Adoption: Lead commercialization and early revenue growth for new and evolved Zappi offerings.
• Partner with Mainline Sales: Collaborate with account owners who maintain their account‑level quota and relationships. Co‑sell and coach field teams to expand adoption while ensuring full credit alignment.
• Own Product‑Line Quota: Carry revenue accountability for assigned product lines while ensuring that mainline reps receive quota credit for overlay sales in their accounts.
• Build Repeatability: Identify winning pitches, objection handling, and proof points; codify these into GTM playbooks and enablement materials.
• Graduate to Scale: Define and lead the transition of successful products into full mainline ownership once commercial patterns, economics, and fit are validated.

• Lead the test–learn–scale commercialization cycle for new products, finalising and managing formal Stage Gate KPIs and communicating updates to key stakeholders.
• Co‑sell with Sales and CS to land lighthouse deals and generate case studies.
• Partner cross‑functionally with Product, Product Marketing, Enablement, GSS (Pre Sales), and Professional Services to ensure launch readiness and field clarity.
• Establish feedback loops with Product and Marketing to inform roadmap and messaging based on real‑world selling experience.
• Develop and refine the graduation framework defining success thresholds and timing for moving from overlay to mainline GTM ownership.
• Over time Build and manage a small, agile overlay team dedicated to new product adoption.

• Overlay team achieves or exceeds product‑line revenue targets.
• Mainline reps actively engage, advocate, and introduce new products into their accounts.
• Repeatable GTM playbooks and enablement assets created and adopted.
• Product transitions smoothly to full mainline ownership with sustained revenue growth.

• 7‑10+ years sales and or product experience within Market Research, Insights or Martech‑based SaaS solutions
• Proven success launching and scaling new products or business lines.
• Skilled collaborator able to influence cross‑functionally and build structure from ambiguity.
• Strong commercial acumen, storytelling, and strategic thinking.
• Entrepreneurial mindset energized by experimentation, iteration, and measurable results.

• Salary range $180K–$200K base + 40% variable commission per annum. Salaries are benchmarked annually
• One company‑paid mental health day of rest every quarter (these are pre‑scheduled, so the entire company can take the same days off regularly to reset)
• Generous PTO – Minimum of 20 days of paid time off per year, plus national holidays. Leave over 30 days requires manager and People team approval
• Flexible working arrangements, including remote (unless otherwise specified)
• Thoughtfully designed offices to support both individual work and collaboration without interrupting others
• Support setting up your home office, if appropriate
• Wellbeing benefits and access to trained therapists / counsellors
• Company paid Life, AD&D, Short term & Long term disability
• Immediate access to Zappi's Health, Dental and Vision Insurance Plan
• Option to enter Zappi's 401k program after 90 days of employment, matched up to 4%
• Tailored personal development through training allowances, coaching, mentorship and career frameworks

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