Director of Sales-Tank Products

Corporate Office
4401 Main Ave
Fargo, ND 58103, USA

POSITION: Director of Sales - Tank Products

PAY RATE: $139k - $161k+ (DOE) + Full Benefits Package

LOCATION: Remote in the US – Ideal Candidate will be located in the Central, Southwest, or Western part of the United States.

Eligibility: Applicants must be authorized to work for ANY employer in the U.S. without Visa Sponsorship.

The Director of Sales - Tank Products is a strategic, results-driven leader responsible for accelerating revenue growth, expanding market share, and positioning the tank product line as the preferred choice in the above and below ground petroleum fuel storage market. This role leads a high-performing sales team, develops and executes comprehensive sales strategies, and builds strong relationships with key customers and industry partners.

Director of Sales - Tank Products collaborates closely with operations, engineering, and marketing to deliver customer-focused solutions and ensure revenue targets are met through effective forecasting, pricing, and contract negotiations.

• Develop and execute comprehensive sales strategies to expand tank sales across key markets (industrial, agricultural, energy, municipal, etc.).
• Identify high-growth markets, customer segments, and competitive opportunities.
• Establish clear sales targets, forecasting processes, and KPIs aligned with company goals.
• Drive annual and long-range revenue plans with accountability for top-line growth.
• Maximize sales and profitability through effective management and direction of the tank sales team. Develop annual and long-term sales plans for existing and new accounts.
• Embrace and demonstrate the qualities of the True North Steel Game Changer definition.
• Lead, mentor, and grow a high-performing sales team, including account managers, sales reps, and technical sales support.
• Build a culture of accountability, professional excellence, and customer-first execution.
• Recruit, onboard, and train sales team members to support aggressive growth targets.
• Develop metrics and clear objectives for team members; assess and define training needs.
• Identify and develop key leadership and transition plans for areas of responsibility.
• Build and maintain strong relationships with key customers, distributors, OEM partners, and industry influencers.
• Partner with customers to understand current and future needs, ensuring tank products meet or exceed market expectations.
• Represent the company at trade shows, conferences, and industry events.
• Promote and seek cross-selling opportunities within the organization.

• Work closely with Operations, Engineering, and Marketing to ensure product availability, quality, and alignment with customer needs.
• Collaborate with leadership to support pricing strategy, product positioning, and proposal management.
• Drive improvements in quoting accuracy, lead times, and customer experience.
• Provide executive leadership with accurate performance reporting to support long-term organizational goals.

• Analyze competitive landscape, market trends, customer insights, and emerging opportunities.
• Lead efforts to win large, strategic accounts and long-term contracts.
• Identify potential partnerships, channel expansions, and geographic growth opportunities.
• Monitor market trends and identify new business opportunities.
• Prompt and dependable attendance.
• Other duties as assigned.

• Strong strategic thinker with the ability to translate plans into action.
• Proven ability to build, lead, and motivate a winning sales team.
• Exceptional communication, negotiation, and customer relationship skills.
• Strong business acumen with experience in forecasting, pipeline management, and CRM tools.
• Highly organized, self-directed, and capable of managing multiple projects and tight deadlines.
• Ability to travel as needed to customer sites, trade shows, and plant locations (approximately 20–30%).
• Growth mindset and strong commercial instincts.
• Highly results-oriented with a relentless drive for performance.
• Strong analytical and decision-making capability.
• Excellent collaborator who thrives in cross-functional environments.
• Customer-obsessed and able to build trust quickly.
• Ability to manage complexity in a fast-moving manufacturing environment.
• Ability to influence others, provide guidance and feedback, and accept responsibility for areas of oversight.

• Bachelor’s degree in Business, Marketing, Engineering, or related field required.
• 8–10 years of progressive sales experience in industrial or manufactured product sales, with at least 3–5 years in a leadership role.
• Proven success in selling tanks, fabricated metal products, industrial equipment, or complex engineered solutions.
• Demonstrated track record of driving significant sales growth and improving market position, preferably in tanks and/or the petroleum storage industry.

Equal Opportunity…